Without the right tools, predicting the results of your advertising investments is a nightmare. Wouldn’t it be great if your computer automatically predicted your advertising results?
Bionic just added powerful new capabilities to help you predict your advertising results.
See below for a video recording of a webinar that demonstrates these new tools that enable you to estimate advertising performance while media planning, including:
- Choose your advertising Key Performance Indicators, or KPIs
- Automatically Estimate KPI goals while creating your media planning your media plan
- Override and adjust advertising goals
- Summarize KPI goals in your media plan to set performance expectations
- Adjust advertising budgets to reasonably achieve desired business outcomes
- Show KPI goals by placement month by month in an advertising flowchart