Increase your media planning and media buying productivity by automating tasks, organizing work, collaborating more effectively, and streamlining your workflow.
How to Decode and Convert an SCX File for Your Media Plan
When planning a TV or radio advertising purchase, you may receive an SCX or XML file from your ad sales rep when you request a proposal or list of available inventory.
How to Guarantee Perfect Placement Naming Conventions
Placement naming conventions are key to tracking digital advertising performance. Here’s how to automate your process to guarantee perfect placement names.
ANA Masters of Marketing Day 2 Recap
Bob Liodice, Chief Executive Officer, ANA cut to the chase proclaiming that “we must have change.”
ANA Masters of Marketing Day 1 Recap
Brands searching for “authenticity” need to start at home. As Arvind Raman mentioned, don’t say something that you can’t back up internally with your culture.
Sessions to Look Forward to at the ANA Masters of Marketing
With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.
Without a Clear Plan, Your Marketing Will Never Be Transparent Nor Accountable
It’s no wonder why CFOs often accuse those in the marketing department of being irresponsible and out of control.
[Video] See How to Predict Your Advertising Results while Media Planning
Bionic just added powerful new capabilities to help you predict your advertising results. This video demonstrates new software that enables you to estimate advertising performance while media planning.
Leon Halbert: From Media Planning Software Skeptic to Believer
Leon Halbert was reluctant to switch to Bionic media planning software, but then a baby came along and changed everything. Find out what happened.
ANA Calls for More Transparency, Accountability, and Control of Advertising Investments
ANA and K2 uncovered shady dealings in advertising. Here are the findings and recommendations for advertisers and agencies.
How Accountable Digital Conquered Agency Growth Challenges
As Accountable Digital grew, its old processes started to break down. Here's how they overcame agency growing pains.