programmatic direct

25 Sep 2014

Fraud and the Programmatic Direct Pivot

By |2017-12-26T15:35:02-05:00September 25th, 2014|

There has been a lot of talk about the pervasive amount of click fraud and bot traffic happening in digital. Marketers are reportedly spending anywhere from 30% to 70% of their digital budgets on fake impressions and clicks, and an entire cottage industry is cropping up to help marketers combat [...]

28 Aug 2014

I See Dead People…Responding to my Marketing!

By |2017-12-26T15:35:02-05:00August 28th, 2014|

I was recently at a Digital Marketing Association awards dinner where data legend Charles Stryker was being honored. After accepting his award, he told a famous story about data that every digital marketer should know. A long time ago, the US Postal Service discovered they were paying a ton of [...]

30 Jul 2014

Do Digital Media Agencies Have a Plan?

By |2017-12-26T15:35:02-05:00July 30th, 2014|

Digital agencies used to get paid for unpacking an incredibly complicated digital landscape for marketers. Faced with all kinds of new marketing opportunities, advertisers turned to savvy digital agencies to figure out where to spend their money, and how much of it to dedicate to display, mobile and social channels. [...]

15 Apr 2014

Know These 5 AdTech Memes for 2014

By |2017-12-26T15:35:02-05:00April 15th, 2014|

Well, at least it’s not the “year of mobile” again. Or, maybe it is. After several days of media investment banking conferences (Gridley and JEGI), I can reliably report that 2014 will be “the year” of many uber-trends ,some of which will enrich the M&A bankers who have a focus [...]

30 Mar 2014

The Battle for Workflow Automation

By |2017-12-26T15:35:03-05:00March 30th, 2014|

Even though programmatic RTB has seen the lion’s share of venture capital funding and an enormous amount of innovation, RTB buying only accounts for 20%-30% of all digital media dollars. The real money still flows through the direct buying process, with agencies spending up to 400 hours and $50,000 to [...]

18 Mar 2014

The Four Keys to Programmatic Direct Success

By |2017-12-26T15:35:03-05:00March 18th, 2014|

I was recently talking to the Chief Digital Officer of a large agency that does a lot of digital media buying. He has been working closely with a number of software providers to standardize his operations on a media management system. Getting all his vendor information, order management, and billing [...]

4 Jan 2014

The Transactional RFP Business is Dying

By |2017-12-26T15:35:03-05:00January 4th, 2014|

“80 percent of the publishers getting an RFP don’t even stand a chance.” – Doug Weaver, Upstream Group Direct mail is an amazing thing. It costs something like $750 CPM to put a glossy catalogue in the mail, but somehow direct marketers make those numbers work. Mailing lists are constantly [...]

13 Dec 2013

The Nuts and Bolts of Programmatic Direct

By |2017-12-26T15:35:03-05:00December 13th, 2013|

An interview with Econsultancy’s Monica Savut and Bionic's Chris O'Hara, on his recently published programmatic direct whitepaper. Econsultancy: Why now? In other words, why has this “programmatic direct” trend been on the radar lately? What’s driving all of the conversation the space? Chris O’Hara: It’s really something my boss Joe Pych calls [...]

4 Dec 2013

Programmatic Direct is in the Top of the Second Inning

By |2017-12-26T15:35:03-05:00December 4th, 2013|

Lately, I have been working on a whitepaper about the “programmatic direct” phenomenon. Part of the research involved surveying a bunch of influential people in the space, and asking them where they thought this new buying methodology was in terms of adoption. Their answers kind of surprised me. If “programmatic [...]

31 Oct 2013

Programmatic Direct Isn’t Just About Efficiency

By |2017-12-26T15:35:03-05:00October 31st, 2013|

When you are selling anything, it’s really easy to get caught up in pitching the benefits of your product, and ad technology is no different. Some of today’s new programmatic direct marketing solutions promise to change the very nature of how media buyers and sellers spend their time. Demand side [...]