Marketing is a tough job. Your job is even harder when your advertising data is scattered in spreadsheets and systems throughout your organization. You can’t effectively manage what you can’t see.
There are lots of ways that advertising gets sub-divided into “silos”: organizational silos, functional silos, financial silos, channel silos, geographic silos, campaign silos, product silos, and others. While a “divide and conquer” approach is necessary for efficient marketing operations, it creates a management nightmare for the CMO and everyone else in your marketing department that is planning, executing, optimizing, and monitoring your advertising budget.
The Bionic Advertising Management System breaks down the walls between your advertising silos and gives you a comprehensive, up-to-date, 360-degree view of all your advertising initiatives.