Joe Pych writes about technology that automates media planning and media buying. Below are his archives.
Credentials:
You can reach Joe on LinkedIn.
Archives
“Air Traffic Control” for Media RFP Proposal Management
Last night, Bionic Digital Media Planning system was upgraded to give you a new tool for automatically keeping track of your Requests for Proposals (RFPs) and the proposals that come in response. RFP management in digital advertising is well-known to be a frustrating mess. Despite recently celebrating the eighteenth anniversary of the banner ad, sending RFP requests and handling proposal responses is still a highly manual effort involving emails, Excel spreadsheets, shared file folders, phone calls, sticky notes, and plenty of manual labor. Despite its many failings and costing agencies more than $3,000 per campaign in labor, nobody has yet developed a widely adopted alternative to this time-consuming and expensive process. Fresh on the heels of version 2.0, Bionic Planner v2.1, released May 9, 2013, brings much-needed automation to RFP management: Send RFPs from your media plan – with contacts pre-filled for you (no more tracking down contact info)! Automatically keeps track of who has viewed your RFP and who [...]
RFP and proposal management just got easier with Planner 2.0
Bionic today announced an upgrade to its digital media planning software, which adds key functionality for handling RFPs and media proposals. The Request for Proposal or RFP process in digital advertising is well-known to be a frustrating mess. Despite recently celebrating the eighteenth anniversary of the banner ad, sending RFP requests and handling proposal responses is still a highly manual effort involving emails, Excel spreadsheets, shared file folders, phone calls, sticky notes, and plenty of manual labor. Despite its many failings and costing agencies more than $3,000 per campaign in labor, nobody has yet developed a widely adopted alternative to this time consuming and expensive process. Bionic streamlines the RFP process with the latest upgrade to its Digital Media Planner system. Version 2.0 of Planner extends the platform’s functionality by enabling media planners to directly interact with publishers to request and manage media proposals. Now, instead of using spreadsheets and e-mail to negotiate pricing and placements, Planner’s Proposal Manager module [...]
What We Love, Hate and Desire in Our Digital Media Jobs
This presentation was given by Joe Pych at Digiday Agency Summit March 20, 2013 in Scottsdale, AZ. Two-thirds of people in digital media plan to change jobs in the next two years because they are unhappy. This survey reveals the source of unhappiness and makes recommendations to increase job satisfaction. To get a more detailed look at the findings, download the DAS SOTI March 2013 Happiness White Paper. Shameless self-promotion: Among many other things, this survey revealed that 76.1% of agencies use Microsoft Excel to create their media plans. It also revealed that 59.4% are not happy with their tools. Are you unhappy with wasting your life away in Excel? You should try NextMark’s Digital Media Planner tool. It’s free and better than Excel in at least 31 ways.
Media Planning in Excel is a Fool’s Errand
Yesterday, in a call with an agency president she said, “media planning in Excel is a fool’s errand.” Here's how media planning in Excel compares to Bionic.
Collaborate without fear with Bionic’s Digital Media Planner
Bionic today unveiled advanced collaboration features in its Digital Media Planner system. With this upgrade, digital media planners can collaboratively develop digital media plans without fear of losing their work, which is common using today’s solutions. More than 80% of digital media agencies still use Microsoft Excel to produce their digital media plans. While flexible and easy to use, Excel has a long list of weaknesses that contribute to the high cost to create and execute a digital media plan. Some of Excel’s biggest weaknesses are it’s lack of support for collaboration and version control, which causes lost productivity. Excel spreadsheets are stored in a file format. As such, only the latest actively saved version is available. If you forget to save your changes or your machine crashes, your work is lost. If you and a co-worker unknowingly work on the same Excel media plan at the same time, your work will be lost if he saves his changes after [...]
Budgeting just got easier with Bionic Planner v1.2
Tracking to client budgets can sometimes be a challenge in digital media planning. With the latest release of Bionic’s Digital Media Planner (version 1.2 released Friday, 1/25/13), you now have a handy visualization on your homepage that makes it easier for you to stay on budget on all your campaigns. Want to get Bionic Planner? Request your free access here.
Digital media planning just got even easier
Less than three weeks ago, we introduced the new Digital Media Planner tool. It was built specifically to make digital media media planning easy. Today, we upgraded the software to make it even easier. Now when you create a new campaign, you are greeted with four easy options to get started: import a file, suggestion tool, search tool, or type-ahead. In every case, the system is making your life as a media planner easier. Want to learn more about the tool? Go to https://bionic-ads.com/planner/.
Bionic Aims to Replace Excel With New Digital Media Planner
Bionic Advertising Systems today unveiled a new system for automating digital media planning workflow at advertising agencies at the iMedia Agency Summit conference in Scottsdale, Arizona. The new system is called Digital Media Planner.
Why is automation important to digital media directors?
Here is the presentation I gave this morning to a packed room of 70 media executives at the iMedia Agency Summit at the Camelback Inn in Scottsdale, AZ
Bionic Unveils a New Digital Media Planner tool
After two years in the making, I’m very happy to unveil our latest creation: the Digital Media Planner – a system specifically designed to help digital media planners to get their job done more easily. The 42-step process to create and execute the digital media plan costs agencies an average of $40,000 per campaign in labor costs. This cost does not include creative, technology, or other costs to deliver the campaign. Just the media department labor cost. It’s a very expensive process. The digital media planning process is ripe for automation because of the combination of high costs and repetitive, manual labor. However, prior solutions have failed to gain widespread adoption in the marketplace. Despite the availability of various workflow systems, the digital media planning process is still typically done manually using Excel, email, shared drives, and generic tools. In our research, we discovered the reasons for system adoption failure were a combination of the following factors: (1) too cumbersome [...]