Here is the latest news on Bionic for Ad Sales, which is a software tool that helps you manage your RFPs and IOs, and gets you into more media plans.
Revamped Ad Sales Tool Helps You Win More RFPs
Bionic Advertising Systems has revamped its Ad Sales System, a set of tools that enables you to get more RFPs and to easily submit and track your proposals.
NextMark Spawns Bionic Advertising Systems
NextMark today announced the creation of Bionic Advertising Systems, a new division focused on delivering technology that streamlines digital advertising workflow for digital marketers, their advertising agencies, and publishers.
Why Publishers Hate the Transactional RFP Business
More than 22 hours – half a business week – spent creating a single proposal and starting a campaign, which, has a less than 35% chance of getting bought.
The Fat Middle
I recently sat through some great presentations on “programmatic direct” media buying at the recent Tech for Direct event in New York. With almost 70% of digital display dollars flowing through the negotiated (RFP) market, everyone wants to be in the game.
Need a replacement for Google’s DoubleClick Ad Planner?
Google has announced it will discontinue many key features of its DoubleClick Ad Planner on September 5, 2012. However, good alternatives available to help you through the transition.
5,000+ Top Digital Media Ad Programs Now Available In Bionic
Bionic has hit yet another milestone with the Digital Media Advertising Index: more than 5,000 of the top digital media advertising programs are now represented via data cards. It was just four months ago that we hit the 2,500 record milestone. Great momentum! The top publishers have been very enthusiastic about posting their data cards in the index for four good reasons: 1) It makes it easier for media planners to find them 2) It makes it easier for media planners to buy from them 3) It’s easy to use 4) It’s free The data card index complements other website indexing services like those from comScore, Nielsen, and Google that to a great job with website metrics such as number of visitors, page views, and basic visitor demographics. Those other services help media planners to find sites on which to advertise, but they don’t answer all questions a media planner needs to know when building a media plan such as: [...]
2,500+ Top Website Ad Programs Now Available In Bionic
The 1,000 site milestone seemed like a big deal when we hit it last month. But now it seems so yesterday… today we hit another milestone: more than 2,500 sites are now represented in our data card index. Congratulations to the Accounts and Market Intelligences teams for establishing the relationships and doing the research and data entry to hit this goal ahead of schedule. We’re running at a pace of more than 200 sites per day so it won’t be long before we hit our next milestone: 10,000 sites.
1,000+ Top Website Ad Programs Now Available In Bionic
Last month, we announced a milestone: 50 Top Web Publishers Tap NextMark’s New Ad Sales Tool. Today, we report two more milestones: 1) That “50″ number is already old news; more than 100 publishers are now on board. In the past month alone, another 50+ web publishers have signed on, bringing the count to 107. 2) More than 1,000 website advertising programs from these web publishers are now represented as “data cards” in our advertising program database. In fact, as of today 1,414 data cards have been published. At the current rate, more than 2,500 of the top website advertising programs will be indexed and available by the end of the year. Unlike in other media channels, digital media planners have never had a “go to” source of comprehensive information about digital advertising programs. They’ve used myriad tools and countless hours of drudgery to cobble together the information they need to present a professional media plan to their client, the [...]
50 Top Web Publishers Tap Bionic’s New Ad Sales Tool
Bionic’s new ad sales tool is gaining widespread adoption among leading website publishers. More than 900 of the hottest websites are already represented.
Typical Online Display Media Order Process
As part of the process of building our next generation digital media planning application, we’ve been documenting the current digital media “culture” (I feel like an anthropologist). One of the more interesting documents to come out of this research is the “Typical Online Display Media Order Process” shown above. This is complicated! You’ll find a dozen roles executing 42 steps. It’s no wonder the cost of executing a digital campaign is so high.