For Ad Salespeople, Bionic Advertising Systems has revamped its Ad Sales System, a set of tools that enables you to get more RFPs and to easily submit and track your proposals.
What is an RFP in Media Planning?
Despite reports of its demise, the RFP is not dead. It’s still a vital part of the media planning process.
An RFP (Request for Proposal), in the context of media planning, is a document that an advertiser or agency sends to media vendors to invite them to submit proposals to include their media programs in a media plan.
The RFP typically includes information about the company, its goals, and the specific media buying services it requires. It may also include guidelines for how the proposal should be formatted and what information it should include.
What is a Proposal in Media Planning?
Media vendors that receive the RFP can then use it to create a customized proposal that outlines how they would fulfill the company’s media buying needs. This can include details about the media channels they would use, their pricing, and their overall strategy for achieving the company’s goals.
Once the proposals have been received and evaluated, the recipient will then select the media vendor or agency that best meets its needs and goals.
So, it’s critical put your best foot forward when submitting your proposals!
Upgrades to Bionic Ad Sales Proposals
Bionic’s new Ad Sales System sports a cleaner, more user-friendly interface and offers some dramatic improvements to allow you to put your best foot forward when submitting your proposals.
Reorder Placements in Your Media Proposal
You can now dynamically reorder the placements within a proposal as you build it.
Bionic is Always Saving Your Work
Don’t worry about if you are interrupted while building a proposal—your work is now automatically saved as a draft until you are ready to submit it.
Clone Prior Proposals
Sometimes it is easier to copy-and-edit instead of recreate: now you can clone proposals for rapid-reuse.
Withdraw Proposals
Oops… just realize you submitted a proposal with a glaring error? With Bionic’s Ad Sales System, you can simply withdraw it to correct your error and resubmit. Additionally, there is now a consolidated proposal life-cycle view that allows you easily see the status of your various proposals all from a single dashboard.
Get Bionic for Ad Sales
These are just some of the features built to streamline your day, to make your contact with agencies easy and efficient, and most of all, to give you more opportunities to win more deals. Bionic for Ad Sales takes the hassle out of the media RFP process, saves you time, gives you more ‘at-bats’, and increases your ‘batting average’!
Activate your Bionic for Ad Sales account today (it’s free).
