Typical Online Display Media Order Process

As part of the process of building our next generation digital media planning application, we’ve been documenting the current digital media “culture” (I feel like an anthropologist). One of the more interesting documents to come out of this research is the “Typical Online Display Media Order Process” shown above.

This is complicated! You’ll find a dozen roles executing 42 steps.  It’s no wonder the cost of executing a digital campaign is so high.

By | 2013-10-10T16:50:40+00:00 May 21st, 2011|