Here are thoughts about our mission is to enable media teams to boost advertising effectiveness through smarter technology for media planning and media buying.
Why Some Advertising Teams Are More Effective Than Others
A media buying team’s ability to work together is more important than hiring all-stars.
Organization is Key to Boosting Advertising Agency Efficiency
The shift to digital solutions makes organizing your virtual workspace more important than ever. How do you achieve that without wasting all your time?
Media Planning in Excel Guarantees Costly Mistakes
In Excel, media planners are responsible for the formulas and getting every calculation right. With hundreds of calculations in a plan, errors are inevitable.
Tips on Using the Super Bowl to Score with Your Marketing
The Super Bowl is one of those rare occurrences that captivates a large cross-section of the nation. With over 100 million people focused on the big game, it affords marketers a tremendous opportunity to raise brand awareness and generate new customers.
Battle Royale: 64% of Advertisers Will Put Their Media Agency Under Review. Are You Ready?
Over $120 billion of media spend will be up for grabs in 2017. Are you prepared to compete with agencies looking to win new clients while protecting your current ones?
18 Things We Learned at the iMedia Agency Summit
Last week we flew to Arizona for the iMedia Agency Summit in Scottsdale. Here are some of the insights we brought back home with us.
How To Avoid These 3 Advertising Pitfalls
Look before you leap. Measure twice, cut once. You’ve heard it all before, but an overabundance of enthusiasm can cause anyone to want to jump straight in and get started on an exciting, new venture.
What Ken Bone Reminded Us About Marketing
Ken Bone won the hearts of millions and reaffirmed a few key points about marketing in the process.
3 Tips For Presenting Media Plans That Get Approved
If the media plan is not approved, then the ads won’t run. If the ads don’t run, you don’t get paid. Here are three tips for getting your media plan approved.
How To Estimate Advertising Reach While Media Planning
Estimating the reach of your advertising placements used to require an advanced math degree. Not anymore. Bionic now automatically calculates your reach right in your media plan. Now you can know your reach before you run your ads.