Here are thoughts about our mission is to enable media teams to boost advertising effectiveness through smarter technology for media planning and media buying.
5 reasons Pokémon GO is actually a metaphor for media buying
We're beginning to think media buyers make the best Pokémon trainers.
Gross Media Cost vs. Net Media Cost
Although archaic, gross media pricing persists in traditional advertising. It’s important to understand gross media cost and its relationship with net media cost.
Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising
This article gives you clear, concise definitions and examples of important advertising terminology: Media Market, Population, Rating, Reach, Frequency, Gross Rating Points (GRPs), Impressions, Cost per Point (CPP), and Cost per Thousand Impressions (CPM).
What is “Pacing” in Advertising? Here’s the Formula
Running an advertising campaign is like running a marathon. If you ignore your pace, you’ll fail to reach your advertising goals. Here's how to pace your KPIs.
How to Get Crazy Productive in Media Planning
In media planning, it’s critical to get yourself into the right state of mind before making investment decisions for your media plans. The average person has 70,000 thoughts each day, and if you don’t learn to organize them, they have the potential to wreak havoc on your productivity.
Is Wall Street Eating Your 401(k) Nest Egg?
Adding on today's NPR story, in our recent experience choosing a 401k plan, we found the best 401k plan delivers 72% higher returns than the worst 401k plan.
3 tricks to avoid “interruption mistakes” in media planning
2.8 seconds of interruption spawns a 200% increase in mistakes! Learn 3 tricks that actually work for media planners, marketers, and human beings everywhere.
“Everything is Changing” – Veteran Perspective: Peter Platt
Here's sage advice from an ad agency veteran (and one of the first 100 people certified on Google AdWords!), about succeeding in the advertising industry.
What I learned about Puma’s ‘Forever Faster’ at the Ad Club
At the last Ad Club CMO breakfast, I learned from Puma’s Global Director of Brand and Marketing, Adam Petrick, three immutable laws of successful change. Unadulterated honesty saves years of time and millions of dollars. Being yourself is your only option. And you can be consistent without killing creativity – but only by following the first two laws.
What I Learned About the Future of Media Planning at iMedia
Last week, I learned about the future of media planning with about a hundred media agency executives at the iMedia Agency Summit.