Reporting in media planning and media buying helps you to make informed decisions, optimize your campaigns, and demonstrate the ROI of your advertising efforts.
Unlock the Power of SMART Marketing KPIs
Without marketing KPIs, you won’t know if your advertising investments are working or failing. Much of your marketing budget will be squandered. Let’s fix that.
5 Reasons Why Advertisers Need Legitimate Media Plans
Media plans are the blueprints of an advertising campaign. Good ones make your life easier throughout the advertising process.
Anatomy of a Media Plan
Good media plans are essential to any advertising campaign. To succeed, it's important to understand each component and how they interact in the media plan.
Standardized Picklists Bring Order to Media Planning
No matter how well designed, no singular media plan template will ever work for an entire agency.
Project Management Tool That Knows Media Buying Workflow
Want to get control of your agency workflow? Bionic media buying software combines project management with media planning and marketing performance monitoring.
Managing Projects Remains an Issue for Successful Media Planning
The fallout from forgotten or incorrect tasks will not only result in disarray and late nights in the office, but can also cost you your job or clients.
What is “Pacing” in Advertising? Here’s the Formula
Running an advertising campaign is like running a marathon. If you ignore your pace, you’ll fail to reach your advertising goals. Here's how to pace your KPIs.
How to Make Advertising Flowcharts That Will Blow Your Mind
Flowcharts aren’t just for media planning anymore. Here's how to create beautiful flowcharts that reveal your advertising effectiveness across dozens of KPIs.
How Vicki Parker Saved the Day with Careful Ad Monitoring
Learn how Vicki Parker avoided a costly mess when she discovered and fixed a big advertising delivery problem that would have otherwise gone unnoticed.
How Bionic took a risk by using emoji to monitor marketing performance
Did you know that Bionic uses emoji to monitor marketing performance? Last month, we rolled out a set of features around marketing performance management. One of the design risks we took was to employ emoji to express how well or how poorly campaigns and advertising placements are performing.