Insertion Orders are key to advertising. Unfortunately, IOs can be tedious and time-consuming. Here’s how to automate the whole IO process from start to finish.
What is an Insertion Order?
In the realm of advertising and media buying, an insertion order (or “IO”) is a contract between an advertiser or its agency and a publisher (e.g., a website, magazine, newspaper, TV station, etc.) to buy advertising placements.
The IO includes details of the advertising purchase, including placements, dates, times, rates, quantities, instructions, and legal terms and conditions.
Insertion Orders Can Be Tedious
The legal nature of Insertion Orders means there’s no room for mistakes. Errors in dates, placements, pricing, or any other specifications can lead to financial loss or unhappy clients (probably, both).
Insertion Orders Can Be Time-Consuming
Creating, reviewing, revising, and approving IOs can involve a lot of people. The process can become hugely time-consuming, especially for large campaigns or when dealing with multiple publishers.
Say Goodbye IO Anxiety
Imagine if you could create perfect insertion orders with a click of a button. Imagine if you could send these IOs with another click. Imagine if you could gather vendor signatures electronically.
Think of all the time you would save. Think of the effortless perfection.
It’s time to say goodbye IO anxiety.
Bionic for Agencies automates the insertion order process from start to finish.
Create Perfect Insertion Orders, Every Time!
Bionic automatically pulls in all the media plan data and vendor information, performs all your calculations, and presents you with a clean summary dashboard.
Customize Your Insertion Orders
With Bionic, your insertion orders are not confined to a rigid format. You decide which elements of your media plan to include in your IOs. You can customize your costs and fees on every order to include every aspect of the negotiated arrangement.
Pre-approved Terms and Conditions
Insertion orders are contracts that sometimes get unnecessarily held up in the legal department haggling over terms and conditions. Bionic enables you to choose from pre-approved legal terms and conditions, which eliminates repetitive legal reviews and delays in the IO process.
Your legal department can rest assured your insertion orders are in full compliance. Bionic enables your legal team to create and manage a library of pre-approved legal terms and conditions.
But you are not limited to pre-approved terms. In cases when you need a special contract for an IO, Bionic enables you to customize terms or start from scratch.
Visualize Your IO in a Flowchart
When looking at the line items in an order form, it’s hard to visualize when the ads will run. It’s even harder to know what the monthly advertising budget for this order. Bionic solves this problem by including beautiful advertising flowcharts into your insertion orders.
Lay Down Your IO Financials
With Bionic, you will always know exactly where you stand with IO payables. Bionic gives you a finance dashboard for every insertion order, including progress on fulfillment, billing, reconciliation, and payment.
Sign your IOs with Electronic Signatures
Chasing down signatures and filing agreements is no fun. Whether you sign insertion orders online or offline, Bionic will streamline the signing process for you:
- Sign Online – The easiest way to sign your IO is to use Bionic’s built-in electronic signature tool. Just click the approve button, type your name, and Bionic will certify your signature because you are securely logged in and authenticated.
- Sign PDF – Your vendor doesn’t want to sign on Bionic? You can sign electronically on your end then export the PDF for their signature.
- Signature App – Your lawyers want you to use their contract signing system? You can export the IO as a PDF from Bionic then use your own electronic signature app such as Adobe Sign, DocuSign, HelloSign, and others.
- Sign Paper – Feeling old school Madison Avenue? You can print and sign the IO will a ball point pen.
No matter how you want to sign insertion orders, Bionic will streamline your process.
How to Automate Your Insertion Orders
If you’re on Bionic, all these IO capabilities are already available to you. No additional modules are needed. Unlike other software, these IO capabilities are seamlessly integrated int your media planning and media buying experience. And you also get unlimited training and support. Please contact us to unlock the potential
If you’re not yet on Bionic, don’t worry… it’s never too late to get started. And you can get started today!
To learn about the software, get pricing, read reviews, see a demo, or start a trial, go to https://www.bionic-ads.com/agencies/