Faster Media Planning and Media Buying with Bionic Upgrade

Media planning just got faster. Bionic just added performance improvements that reduce the time it takes to open, view, and work within your campaign pages.

These updates are part of a broader push to improve speed across the Media Planning and Media Buying platform.

Faster Campaign Pages

Recent improvements show campaign-related pages now loading roughly twice as fast as before. The experience is noticeably quicker and more responsive across the board.

This comes from a series of back-end upgrades designed to streamline the most common workflows when working with campaigns:

⚙️ Replaced outdated API calls with more lightweight, efficient operations.

🧠 Simplified back-end logic to avoid repeating unnecessary calculations.

📊 Refined how campaign totals and allocation data are gathered and displayed.

⚡ Improved the way data is retrieved and handled to make interactions feel more immediate.

The experience now feels smoother and more responsive. Whether viewing campaign performance or switching between campaign pages, you’ll notice improved speed and fewer slowdowns.

Smarter Architecture, Less Overhead

This update is one step in an ongoing effort to improve platform speed.

These improvements are the result of intentional architectural changes aimed at reducing load, increasing efficiency, and eliminating unnecessary steps in the process.

The software team has refined workflows to improve speed without changing how you interact with them. More efficient processing and smarter logic now power the platform’s campaign engine.

More Speed Improvements to Come

Performance isn’t a one-time fix.

It’s a continuous effort to make the platform faster, more responsive, and more efficient over time. Each upcoming release will continue to target areas where speed gains can have the biggest impact.

For a broader look at Bionic’s momentum, see how the platform recently surpassed $10 billion in advertising media planned and bought through Bionic.

Try It Out and Share Feedback

Want to share feedback on performance or let the team know what’s feeling faster (or still slow)? Drop a note through the Help Panel or reach out to your Customer Success Manager—every insight helps guide what’s next.