Joe Pych writes about technology that automates media planning and media buying. Below are his archives.
Credentials:
You can reach Joe on LinkedIn.
Archives
What I Learned About the Future of Media Planning at iMedia
Last week, I learned about the future of media planning with about a hundred media agency executives at the iMedia Agency Summit.
Are you using Flintstones tools in the Jetsons age of advertising?
In today’s fast-paced world of programmatic advertising, you can’t afford to fall behind on technology because you may never catch up. This can be devastating to your organization. Here's why...
27 Tips to Build a Healthy Programmatic Direct Advertising API Ecosystem
To unlock the potential of Programmatic Direct, we need to fix the problems of the business arrangements and the design of the API protocols. Here are 27 tips to build a healthy Programmatic Direct advertising API ecosystem.
Bionic nominated “Best New Media Innovation” for 2015 iMedia ASPY Awards
Bionic has been named a finalist for "Best New Media Innovation" for the 2015 iMedia ASPY Awards.
We’re hiring: Marketing Director – Hanover, NH
Bionic Advertising Systems is seeking a Marketing Director to lead our marketing efforts.
Bionic Unravels Your Advertising Spending Mysteries
Is your advertising money being wasted? The Bionic media planning and media buying system makes it easy to analyze your media spending patterns.
Interview with True Media’s Sean Cotton
Sean Cotton, Vice President of Digital and Social Media for True Media, shares his experiences struggling to keep up with triple-digit growth at his media agency, searching for a media planning and buying solution, and eventually finding Bionic Media Planner. This 26-minute interview was conducted on February 13, 2015 via web conference by Hollis Thomases, Digital Ad-Marketing Consultant, ROI Diva, LLC. Here are the highlights from the interview: Struggling with agency growing pains (located at 4:49) “Our agency is 10 years old and has been very successful from day one. Each year has been triple digit growth that we've been in business. A couple years in and I could see that we were going to have to become better and more efficient at planning and buying to accommodate all this growth. I started talking to various companies that were just starting out in the space of programmatic planning and buying with some success, but it seems like there [...]
Bionic sponsors the debut of the Digiday podcast
Digiday launched a new podcast today that I think you'll find worth listening and subscribing. Why a podcast? You might be thinking that podcasts were obsolete ten years ago. As it turns out, podcasts are experiencing somewhat of a revival lately with popular shows like Serial and Men in Blazers (my favorite). Big time investors/futurists like Fred Wilson are taking notice. So, as part of their reporting, it makes sense for Digiday to cover podcasting. But they've taken it a step further by producing their own podcast. It's a natural extension to the work they already do. We at Bionic are honored to provide the financial support for its launch. I've long been a huge fan of Digiday's work. They cover the important issues in digital advertising and cut through the b.s. to bring clarity and honesty to confusing topics. I think this podcast will add a powerful new dimension to their journalism. I also think you'll agree that Ricardo [...]
Marketing Budget Winners and Losers 2010-2020 in One Simple Chart
Last week, I got a report via email from Jack Myers called, “2000-2020 Advertising & Marketing Spending Statistics: Exclusive MyersBizNet Data.” It’s a fantastic report containing a goldmine data on how marketing budgets have shifted 2000-2010 and how they are predicted to shift 2010-2020. Here are the key summary data from Jack's report: Although I am comfortable with numbers, I was having a tough time digesting all this data and answering the question “Which marketing channels are going to be the biggest winners?” and conversely, “who are going to be the biggest losers?” So, I put together a simple chart by doing the following: Copied the raw data into Excel Created a new column called Share Gain/Loss which is calculated by subtracting 2010 % Share from 2020 % Share. A positive number indicates that the channel gained market share and a negative number indicates that the channel lost market share. Created another new column called Amount Gained/Lost which is calculated [...]
4 Essential Questions to Ask When Choosing Your Media Buying Platform
Choosing your media buying platform is a critical decision that will make or break your media planning and buying operation. It’s a decision on a tool that you’ll be using for your daily work for years to come. It will give you a distinct competitive advantage if you make the right choice. Or it can bankrupt you if you make the wrong choice. Using Microsoft Excel for media planning and media buying drains your energy and prevents you from reaching your full potential. Excel’s inefficiency is infamous in professional media circles. But finding a media buying platform to replace Excel can be an extremely confusing and frustrating experience. It seems that everyone is offering a media buying platform these days. When you Google “media buying platform” (with the quotes to limit the search results), you get more than 20,000 results. This creates a long, confusing list of options. In reality, only a small fraction of those options actually provide a [...]