Joseph Pych – Bionic Advertising Systems

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

Joe has been leading the creation of new marketing technologies for more than 30 years.
Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.
Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.
Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.
Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

Bionic solves “Chinese wall” problem for advertising agencies with conflict accounts

Advertising agencies are contractually obligated to implement "Chinese walls" when you serve conflict accounts. But it's virtually impossible to enforce and to prove compliance without the right system in place. Bionic now solves this problem.

27Oct 2015

[Video] How to Create Beautiful Advertising Flowcharts with Bionic

Here's a 20-minute video showing off Bionic's new flowcharting - ripped from a webinar held on October 28th.

23Oct 2015

How to Make Advertising Flowcharts That Will Blow Your Mind

Flowcharts aren’t just for media planning anymore. Here's how to create beautiful flowcharts that reveal your advertising effectiveness across dozens of KPIs.

19Oct 2015

Is Wall Street Eating Your 401(k) Nest Egg?

Adding on today's NPR story, in our recent experience choosing a 401k plan, we found the best 401k plan delivers 72% higher returns than the worst 401k plan.

29Aug 2015

Advertising Flowcharts upgrade phase 2 complete

Advertising flowcharts in Bionic media planning software just got new customization options: time scale, secondary grouping, display values, and more.

30Jul 2015

Create more beautiful Advertising Flowcharts with Bionic

With the latest Bionic upgrade, you can create the most beautiful (and colorful) advertising flowcharts you’ve ever created.

17Jul 2015

How Bionic took a risk by using emoji to monitor marketing performance

Did you know that Bionic uses emoji to monitor marketing performance? Last month, we rolled out a set of features around marketing performance management. One of the design risks we took was to employ emoji to express how well or how poorly campaigns and advertising placements are performing.

26Jun 2015

Archives