Joseph Pych – Bionic Advertising Systems

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

Joe has been leading the creation of new marketing technologies for more than 30 years.
Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.
Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.
Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.
Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

Bionic Advances Media Planning Software with Media Plan Grid 2.0

Bionic adds 29 new media planning tools including compact media plan display, easier navigation, batch edit, ad specs, targeting, and faster media planning.

27Jan 2016

Bionic 2016 Media Planning Software Roadmap

With Bionic Media Planning Software, you get free upgrades as part of your subscription. The Bionic software development team is continually improving your software. You got a bunch of big enhancements in 2015. You can expect even more great stuff in 2016. Here’s a sneak preview.

14Jan 2016

True Media’s Review of Bionic Media Planning Software

In this 2 minute video, Elizabeth Van Kort and Stephanie Padgett review Bionic media planning software at their advertising agency, True Media. They discuss their experiences with the software and the competitive advantages gained by their media planning team and the agency.

7Jan 2016

A look back at 2015

What do Digiday, Sean Cotton, John Wanamaker, Programmatic Direct, media planning, iMedia, marketing performance management, Ian McDougald, emoji, Vicki Parker, advertising flowcharts, Puma, Peter Platt, Chinese walls, pacing, Argyle Executive Forum, True Media, and 32 advertising agencies all have in common?

18Dec 2015

True Media wins 2015 Bionic Agency of the Year

True Media was presented with the Bionic Agency of the Year Award at the December 2015 iMedia Agency Summit in Scottsdale, Arizona.

15Dec 2015

How we failed to pace ourselves at the iMedia Agency Summit

We learned about pacing ourselves when hiking Camelback Mountain at the iMedia Agency Summit. It turned out to be more treacherous than we expected!

4Dec 2015

What is “Pacing” in Marketing Performance Management? [PowerPoint Deck]

Here’s the “What is ‘Pacing’ in Marketing Performance Management?” presentation given at the Argyle Executive Forum - 2015 Leadership in Digital Marketing Forum on December 3, 2015 at Hogwarts (a.k.a. the Harvard Club) in Boston, Massachusetts.

14Nov 2015

Free Download: Media Plan Template

Not quite ready for media planning software but need to create a media plan? You can now download a free media plan template from the Bionic website here.

10Nov 2015

What is “Pacing” in Advertising? Here’s the Formula

Running an advertising campaign is like running a marathon. If you ignore your pace, you’ll fail to reach your advertising goals. Here's how to pace your KPIs.

6Nov 2015

How to Get Crazy Productive in Media Planning

In media planning, it’s critical to get yourself into the right state of mind before making investment decisions for your media plans. The average person has 70,000 thoughts each day, and if you don’t learn to organize them, they have the potential to wreak havoc on your productivity.

Joe Pych

Archives