Joseph Pych – Bionic Advertising Systems

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

Joe has been leading the creation of new marketing technologies for more than 30 years.
Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.
Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.
Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.
Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

Impress Advertisers with Your Agency’s “Proprietary” Media Planning Tool

Your logo makes your agency memorable. Here’s how to display your logo on your media planning tool when promoting your media buying services.

4Aug 2016

How To Estimate Advertising Reach While Media Planning

Estimating the reach of your advertising placements used to require an advanced math degree. Not anymore. Bionic now automatically calculates your reach right in your media plan. Now you can know your reach before you run your ads.

19Jul 2016

Remember why you got into advertising?

“Remember why you got into advertising?” That’s the first line of a new animated video called “This is Bionic,” which highlights Bionic’s core beliefs and goals. The video lets the team tell the story of how Bionic is bringing the joy back into advertising. How many voices can you recognize?

15Jul 2016

Tyler Kruse joins Bionic as its Communications Director

Tyler Kruse has just joined Bionic Advertising Systems as our Communications Director. He just started four days ago, but he’s already become best friends with every single person here in the office by using a Hawaiian indulgence...

15Jun 2016

Bionic staffer, Yosef Osheyack, to play for Team USA in Deaf World Cup Soccer Tournament

Yosef Osheyack, a member of Bionic’s Market Intelligence Team, is taking a break from his day job to represent Team USA in the 2016 Deaf World Cup Soccer Tournament.

4Jun 2016

The Need for Speed in Media Planning Software

Media planning software needs to move at the speed of thought. Bionic has accelerated its software to help media planners to move faster.

13May 2016

Gross Media Cost vs. Net Media Cost

Although archaic, gross media pricing persists in traditional advertising. It’s important to understand gross media cost and its relationship with net media cost.

15Apr 2016

Advanced Dayparting (and Weekparting) for Advertising

When advertising, it’s important to run your advertisements at the times when your target audience is most likely to hear or see your message. As a media planner, it’s your job to determine the ideal times to advertise. It’s also your job to specify the designated times in your media plan. This is known as dayparting and weekparting.

30Mar 2016

Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising

This article gives you clear, concise definitions and examples of important advertising terminology: Media Market, Population, Rating, Reach, Frequency, Gross Rating Points (GRPs), Impressions, Cost per Point (CPP), and Cost per Thousand Impressions (CPM).

11Mar 2016

Tame Nasty Media Plans with Filters

Bionic media planning software helps you to manage even the nastiest media plans. And Bionic just got even better with the introduction of media plan filters.

Joe Pych

Archives