Joseph Pych – Bionic Advertising Systems

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

Joe has been leading the creation of new marketing technologies for more than 30 years.
Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.
Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.
Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.
Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

“Top Down Costing” Solves the Advertising Waterfall Working Media Conundrum

Bionic unveiled a new “top down costing” tool that solves the advertising waterfall working media conundrum that is perplexes media planners in programmatic advertising.

2Nov 2017

Track Advertising Fees Like Never Before

Bionic is the first and only media planning tool that gives you 100% transparency into all your advertising investments, including devious adtech and data fees.

31Oct 2017

Bionic Wins “Best Agency Tool” ASPY Award at iMedia

Bionic won the Best Agency Tool 2017 ASPY Award for its innovative media planning software at the iMedia Agency Summit in New Orleans on October 4, 2017.

9Oct 2017

How to Guarantee Perfect Placement Naming Conventions

Placement naming conventions are key to tracking digital advertising performance. Here’s how to automate your process to guarantee perfect placement names.

20Sep 2017

Without a Clear Plan, Your Marketing Will Never Be Transparent Nor Accountable

It’s no wonder why CFOs often accuse those in the marketing department of being irresponsible and out of control.

7Sep 2017

Predict Your Advertising Results… without any math!

Without the right tools, predicting the results of your advertising investments is a nightmare. You can streamline and sharpen your predictions with Bionic.

1Jun 2017

Bionic Elevates Its Facebook Performance-Based Advertising Capabilities

Bionic has upgraded its media buying software to handle Facebook’s new performance-based advertising objectives: engagements, likes, and installs.

14Mar 2017

Results from ID Comms 2017 Global Media Thinking Survey

Tom Denford of ID Comms presents insights gleaned from surveying 200 advertisers from around the world on strategic thinking and capability related to media.

28Feb 2017

5 Signs Your Agency Has Grown Beyond Its Capabilities

As your advertising agency grows and your media buying team expands beyond its few founding members, you will start to experience growing pains. What separates success from failure in reaching the next level is how you deal with these critical issues.

11Jan 2017

Battle Royale: 64% of Advertisers Will Put Their Media Agency Under Review. Are You Ready?

Over $120 billion of media spend will be up for grabs in 2017. Are you prepared to compete with agencies looking to win new clients while protecting your current ones?

Joe Pych

Archives