Joseph Pych – Bionic Advertising Systems

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

Joe has been leading the creation of new marketing technologies for more than 30 years.
Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.
Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.
Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.
Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

How to Automate Your RFPs for Advertising Media Planning

Bionic today revealed new automation that streamlines the painful advertising media RFP process for media planners, media buyers, and ad salespeople.

1Oct 2018

VIDEO: How to control Gross-to-Net Discounts, teleport, and resize columns

Video recording of a webinar which covers new features recently added to the Bionic media investment management software including changing gross-to-net discounts, calculating savings, resizing columns, and jumping left and right with the teleport tool.

19Sep 2018

Prove How Much You Saved on Your Media Plan

You can now prove how much you saved on your media plan with Bionic’s media investment management software.

7Sep 2018

Bionic Speeds Media Planning with New Teleport Tool

Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans.

10Aug 2018

Resizable Columns, Variable Gross-to-Net Discount, and Fancier Proposals

Bionic has added resizable columns, variable gross-to-net discount, and fancier proposals from RFPs to its Media Investment Management Software.

11Jul 2018

How to Build a Custom Media Planning System with No Code

Bionic just released new software that enables you to build your own custom media planning system with built-in transparency, accountability, and control.

27Apr 2018

Is Your Advertising Working? Bionic Reveals the Truth.

Is your advertising delivering the results you expected? Bionic will give you the unvarnished truth through powerful marketing performance management software.

9Mar 2018

How to Erase Costly Mistakes from Your Media Plans

Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. When mistakes are made, it’s nearly impossible to detect and fix them. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls.

6Mar 2018

How Might We Bring More Transparency, Accountability, and Control to Advertising?

The ANA, Jon Mandel, K2, Ebiquity, ISBA, and ID Comms have raised awareness, spurred discussion, and presented a challenge of bringing more transparency, accountability, and control to advertising. What started as an investigation into rebates, has grown into an operating philosophy of better corporate governance. This Transparency Initiative was the hot topic last week at the 2018 ANA Media Leadership Conference in Orlando, Florida.

21Dec 2017

The Excel Media Plan Uploader Just Got Better

Bionic today released an upgrade to its Excel media plan upload tool that includes the ability to update custom KPI goals and to include (or exclude) custom itemized costs.

Joe Pych

Archives