Over the past three years, the ANA, Jon Mandel, K2, Ebiquity, ISBA, and ID Comms have raised awareness, spurred discussion, and presented a challenge of bringing more transparency, accountability, and control to advertising. What started as an investigation into rebates, has grown into an operating philosophy of better media governance.
This Transparency Initiative was the hot topic last week at the 2018 ANA Media Leadership Conference in Orlando, Florida. As part of the conference kickoff, Joe Pych presented Bionic’s challenges and progress related to this important advertising industry initiative. For those of you who missed it, here is the slide deck: