Joseph Pych – Bionic Advertising Systems

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

Joe has been leading the creation of new marketing technologies for more than 30 years.
Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.
Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.
Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.
Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

Bionic Unveils AI-Powered Media Planning Tool

Here's a first look at new media planning tool uses artificial intelligence (AI) to recommend the best media placements for your advertising campaigns.

10May 2019

How To Get Clean KPIs Without Getting Dirty

Are you working too hard to get reliable advertising KPIs? This article shows how Bionic can simplify and automate your KPIs.

6May 2019

See How to Share Media Plans, Flowcharts, KPI Performance Reports with Your Clients

See how Bionic enables media agencies share media plans, advertising flowcharts, media spending breakdowns, KPI performance reports, and more with their clients.

29Apr 2019

Finally, 100% Transparent Advertising Plans!

In advertising, simple questions like “what’s running today?” are way too hard to answer. It can be embarrassing. Bionic just eradicated this problem with a powerful new tool that gives you unprecedented insight into your advertising placements.

26Apr 2019

New Date Formats for Global Media Planning

Bionic has extended its global media planning capabilities with eight new international date formats.

26Mar 2019

Discover “Collaborative Media Planning”

Have you ever failed while trying to collaborate on a media plan? Were you looking at the wrong version? Did they clobber your changes? That’s because your media planning tool was not built properly for teamwork.

22Mar 2019

Bionic Bowlers Raise $400,000 for BreastCancer.org

With bowlers from Merkle, Dentsu, BrandVerge, Adform, and Salesforce.com, Bionic’s bowling team helped raise $400,000 to support BreastCancer.org.

18Mar 2019

Trailblazing Women Lead First ANA In-House Agency Conference

The ANA's new In-House Agency conference distinguished itself with its high concentration of trailblazing female leaders on the main stage including Jessica Cipolla-Tario of MGM, Maureen Boyle of Trunk Club, Jean Batthany of Disney, Marla Kaplowitz of the 4A’s, Helen Lin of Publicis, Kerri Martin of Clorox, Belinda Smith of Electronic Arts, Keri Bruce of Reed Smith, Patti Cocciolo of Cisco, Charissa Messer of Bank of America, and others.

6Mar 2019

Is Your Media Working? New Tool Reveals the Truth

Bionic today unveiled a new tool, Bionic for Advertisers, that reveals the naked truth about your global media investment performance across all your agencies, in-house and external.

4Dec 2018

Faster Media Planning

Media plan updates in Bionic now happen faster than a blink of an eye – 20x faster than the previous version.

Joe Pych

Archives