Joseph Pych – Bionic Advertising Systems

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

Joe has been leading the creation of new marketing technologies for more than 30 years.
Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.
Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.
Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.
Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

Bionic Unveils Advertising Vendor Database

Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.

16Jan 2020

Ad Sales Benchmarking Tool

Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. The purpose of this tool is to help ad salespeople to understand their position in the marketplace – including market share – and to gain competitive insights.

7Jan 2020

Track Ad Creative Assets in Your Media Plans

Bionic today unveiled a new tool for tracking your advertising creative assets in your media plans. It shows you which ads work best and which lack exposure.

2Jan 2020

Bionic 2019 Year in Review

In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.

4Dec 2019

Advertisers Want Their Data (or else!)

With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.

14Nov 2019

Media Kit Grader Tool for Ad Sales Teams

Bionic today unveiled a Media Kit Grader tool that measures the quality of media kits and helps ad sales teams to identify and correct problems with their media kits.

29Oct 2019

Austin Williams Gains 50% Productivity Boost with New Media Planning Software

Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software.

9Oct 2019

The Free, Easy Way to Create Stunning Advertising Dashboards

Advertisers love dashboards. Sadly, many can't justify the extra cost and time for a system. Bionic solves this problem with a free, easy dashboarding tool.

27Sep 2019

Bionic Unveils Facebook Ad Monitoring Software

Bionic today unveiled Facebook ad monitoring software that holds Facebook accountable to your advertising objectives. Bionic automates the process of setting advertising objectives, pulling Facebook performance data, comparing performance to your objectives, and identifying performance problems.

9Jul 2019

How to Automate Tracking URLs for Advertising Analytics

Accurate advertising analytics depends on perfect tracking URLs. Here's how to automate your tracking URLs for Google Analytics, Adobe Analytics, and others.

Joe Pych

Archives