Joseph Pych – Bionic Advertising Systems

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

Joe has been leading the creation of new marketing technologies for more than 30 years.
Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.
Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.
Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.
Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

Speedy Ad Sales Proposals with Beautiful Flowcharts

Bionic today unveiled new ad sales tools that enable ad salespeople to respond to media planner RFPs in minutes instead of hours, including a new file uploader that imports WideOrbit, Strata (Freewheel), Tapscan, and ProposalXML and creates beautiful flowcharts.

14Aug 2020

A New Media Planning Experience

Bionic, the #1 rated media planning tool, today unveiled a new media planning experience that includes new media plan creation tools, search tools, filters, customized views and batch functions like clone and batch edit.

7Aug 2020

Anatomy of an Advertising Investment Tracking System

Smart advertisers treat media as an investment. Unfortunately, many agencies fail to deliver. They lack the right dashboards, database, or data. Here’s what you need and an easy way to get it.

4Jun 2020

Finally, Instant Messaging for Media Professionals

Introducing Bionic Messenger – a new instant messaging tool that streamlines communication between media planners, media buyers, and ad sales reps.

30Apr 2020

How to Manage Media Planning Remotely… and Successfully!

In this video, Brian Dolan of WorkReduce breaks down how media planning teams can go virtual successfully and discusses the issues of work, teams, and culture.

2Apr 2020

Coronavirus Aid for Ad Sales Teams

Bionic is offering ad sales teams a Coronavirus Aid program which includes free audits of ad program listings, free contact manager tool, free upgrades to premium, and free media planner webinars.

25Mar 2020

New Tool Keeps Ad Sales Contacts Up to Date

Bionic just unveiled a free tool that makes it easy for ad sales teams to manage ad sales contact information and communicate updates to media planners and media buyers.

18Mar 2020

Media Planning at a Distance

“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption.

12Mar 2020

Bionic Links with Ad-ID to Boost Advertising Accountability

Bionic today unveiled integration with Ad-ID in order to enable greater transparency and accountability in the advertising marketplace, eliminate costly errors associated with the inconsistent use of advertising asset identifiers throughout the advertising supply chain, and enable more granular audience measurement across multiple platforms.

5Mar 2020

Bionic Unveils AI-Powered Advertising Research Tool

Bionic today unveiled a new advertising research tool that employs artificial intelligence to help you optimize your advertising placement decisions.

Joe Pych

Archives