Joe Pych

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

  • Joe has been leading the creation of new marketing technologies for more than 30 years.

  • Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.

  • Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.

  • Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.

  • Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

Archives

26Mar 2021

New Insertion Order Formats Now Available

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels.

5Jan 2021

Year-End Reporting Made Easy

Ugh! Now is the time of year when every advertiser expects to receive a detailed year-end report showing how their advertising budgets were spent and how well their placements performed last year. Without the right system, year-end reporting is a time-consuming slog. However, with Bionic, year-end reporting is easy because Bionic automates your data gathering and streamlines your report creation.

2Oct 2020

Demo of Bionic + Ad-ID Integration

Demo of Ad-ID and integration with Bionic media planning software. Webinar held September 29, 2020. Speakers are Christine Donnelly of Ad-ID and Joe Pych of Bionic.

2Sep 2020

Better Tools for Media Planning Season

Now is a perfect time to upgrade your media planning system before the crush of the fall season. Bionic for Agencies, the #1 rated media planning software, can help you every day to ease your media planning workflow.