Joe Pych

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

  • Joe has been leading the creation of new marketing technologies for more than 30 years.

  • Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.

  • Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.

  • Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.

  • Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

You can reach Joe on LinkedIn.

Archives

3Jun 2021

New Ad Spots Media Buying Tool

For spots-based advertising media like television and radio, laying down spots by broadcast week is a critical piece of the media planning process. Bionic just added a new ad spots editor tool to speed up your media buying workflow.

22Apr 2021

Finally, a good Strata alternative

Need a good Strata alternative? Switching from Strata to Bionic not only reduces costs. It also upgrades your media team with a modern, integrated, complete media workflow system. Switching is easier than you think.

26Mar 2021

New Insertion Order Formats Now Available

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels.

5Jan 2021

Year-End Reporting Made Easy

Ugh! Now is the time of year when every advertiser expects to receive a detailed year-end report showing how their advertising budgets were spent and how well their placements performed last year. Without the right system, year-end reporting is a time-consuming slog. However, with Bionic, year-end reporting is easy because Bionic automates your data gathering and streamlines your report creation.

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