Bionic today unveiled new capabilities for tracking ad creative placements and performance in its media planning software, enabling you to easily answer questions like these:
- Which ads are running in this media plan?
- How much media budget are we putting behind each ad creative?
- How much exposure does each ad get?
- Which ads perform best?
Unlike other solutions for tracking ad effectiveness, Bionic seamlessly integrates ad tracking with media planning. This unlocks insights that are not available in any other system. With Bionic, you finally gain a complete picture of the investment, efficiency, and effectiveness of your ad creative!
Ad Tracking in Media Plans
Media plans in Bionic now include a new “Ad” column that enables you to specify which creative is used on each line of your media plan. This is a major step up from a text-based custom column because it shows a visual thumbnail of the ad right in your media plan and quick access to the details of the ad creative.
How to Get Ad Tracking
If you are already using Bionic, you already have all these new capabilities! Your account was automatically upgraded as part of your subscription, which includes free upgrades. You will find all these new tools the next time you log in. Your client success manager will help you to get the most from the new capabilities.
If you don’t yet have Bionic, you can request a trial here: https://www.bionic-ads.com/agencies/