Here is the latest news on Bionic for Agencies, which is a software tool that centralizes, standardizes, and automates your media planning and media buying.
Custom Insertion Orders and Media Authorization Forms
Bionic supports your right to individuality and gives you the option to export both insertion orders and media authorizations to your own custom templates.
A Swifter, More Fluid Media Planning Experience
Speed and usability are irreplaceable when building media plans, which is why Bionic’s latest upgrade injects even more of both into its media planning software.
9 More Media Software Integrations Added to Bionic
Bionic Media Planning Software was built from the ground up to play nice with other systems. This allows you to reap the benefits of truly comprehensive marketing metrics. Bionic's modern, cloud-based adapter architecture makes it easy to connect to your systems – both commercial and proprietary – via secure APIs and data feeds.
Faster Media Planning Software
The advertising industry waits for no one. Bionic’s latest upgrade allows you to blaze through media plans, rapidly generate graphics and swiftly jump from screen to screen.
Unlock the Hidden Power of Google Analytics Campaign Tracking with Bionic Media Planning Software
Bionic media planning software unlocks the power of Google Analytics campaign tracking by automating the generation of perfect tracking URLs.
How To Estimate Advertising Reach While Media Planning
Estimating the reach of your advertising placements used to require an advanced math degree. Not anymore. Bionic now automatically calculates your reach right in your media plan. Now you can know your reach before you run your ads.
Bionic Now Automates Ratings, GRPs, Reach, and Frequency
Bionic’s upgrade stores and automatically calculates more of the key metrics media planners rely on: reach, frequency, GRPs, CPP, Impressions, CPM, and more.
The Need for Speed in Media Planning Software
Media planning software needs to move at the speed of thought. Bionic has accelerated its software to help media planners to move faster.
Gross Media Cost vs. Net Media Cost
Although archaic, gross media pricing persists in traditional advertising. It’s important to understand gross media cost and its relationship with net media cost.
Advanced Dayparting (and Weekparting) for Advertising
When advertising, it’s important to run your advertisements at the times when your target audience is most likely to hear or see your message. As a media planner, it’s your job to determine the ideal times to advertise. It’s also your job to specify the designated times in your media plan. This is known as dayparting and weekparting.