Here is the latest news on Bionic for Agencies, which is a software tool that centralizes, standardizes, and automates your media planning and media buying.
Tame Nasty Media Plans with Filters
Bionic media planning software helps you to manage even the nastiest media plans. And Bionic just got even better with the introduction of media plan filters.
Bionic Advances Media Planning Software with Media Plan Grid 2.0
Bionic adds 29 new media planning tools including compact media plan display, easier navigation, batch edit, ad specs, targeting, and faster media planning.
Bionic 2016 Media Planning Software Roadmap
With Bionic Media Planning Software, you get free upgrades as part of your subscription. The Bionic software development team is continually improving your software. You got a bunch of big enhancements in 2015. You can expect even more great stuff in 2016. Here’s a sneak preview.
True Media’s Review of Bionic Media Planning Software
In this 2 minute video, Elizabeth Van Kort and Stephanie Padgett review Bionic media planning software at their advertising agency, True Media. They discuss their experiences with the software and the competitive advantages gained by their media planning team and the agency.
A look back at 2015
What do Digiday, Sean Cotton, John Wanamaker, Programmatic Direct, media planning, iMedia, marketing performance management, Ian McDougald, emoji, Vicki Parker, advertising flowcharts, Puma, Peter Platt, Chinese walls, pacing, Argyle Executive Forum, True Media, and 32 advertising agencies all have in common?
True Media wins 2015 Bionic Agency of the Year
True Media was presented with the Bionic Agency of the Year Award at the December 2015 iMedia Agency Summit in Scottsdale, Arizona.
How we failed to pace ourselves at the iMedia Agency Summit
We learned about pacing ourselves when hiking Camelback Mountain at the iMedia Agency Summit. It turned out to be more treacherous than we expected!
What is “Pacing” in Marketing Performance Management? [PowerPoint Deck]
Here’s the “What is ‘Pacing’ in Marketing Performance Management?” presentation given at the Argyle Executive Forum - 2015 Leadership in Digital Marketing Forum on December 3, 2015 at Hogwarts (a.k.a. the Harvard Club) in Boston, Massachusetts.
What is “Pacing” in Advertising? Here’s the Formula
Running an advertising campaign is like running a marathon. If you ignore your pace, you’ll fail to reach your advertising goals. Here's how to pace your KPIs.
How to Get Crazy Productive in Media Planning
In media planning, it’s critical to get yourself into the right state of mind before making investment decisions for your media plans. The average person has 70,000 thoughts each day, and if you don’t learn to organize them, they have the potential to wreak havoc on your productivity.