Sample Media Planning Reports
“Can you send me a report?” The dreaded request often heard by media planners like you. If your luck is the same as most media planners, it comes in at 4:59 p.m. just as you are texting your friends about the evening’s festivities. While it may seem like a perfectly reasonable request from the client’s business perspective, creating a report can take hours of extra effort if you don’t have access to the right media planning tools. There’s no way to say ‘no’ to the report request without looking bad. So you cancel your evening plans and work late into the night copying, pasting, and formatting Excel worksheets. Ugh.
You Don’t Have to Live in Fear of Report Requests Anymore
Some of the best things about moving to real media planning software are the instantaneous access to insightful metrics and the ease of generating reports. To get even close to that level of information in Excel you are forced to do hours of painstaking labor to handcraft every report. Even if you have the time, the process opens the door to embarrassing clerical errors and nothing ensures that the reports will sync with the latest version of your media plan.
Bionic provides you with tons of handy, one-click reports right out of the box. Effortlessly impress your clients with insightful and accurate reports without the extra work. Here are some examples of Bionic’s most popular reports.
Advertising flowcharts are by far the most popular media planning report. What used to take hours to create is now a byproduct of the normal media planning process. Flowcharts can be exported as either Excel, PDF, or various image formats.
You can customize these flowcharts directly in Bionic with color coding, grouping, rollups, metrics, timeframes, and more. No more bugging your designers or sitting through graphic design tutorials just to make a presentable flowchart.
Allocation charts help you and your clients analyze the spending patterns of the media plan. Slicing and dicing your plans provides a better visualization of where the budget is going. Like flowcharts, these are all automatically created and available at the click of a button.
Customers say Bionic’s interface is like “Excel on steroids,” but every once in a while you need to get that media plan in an Excel format. No worries, you can export an Excel version of your media plan, including all of your customizations, any time you want to.
When it’s time for your client to approve your media plan and sign on the dotted line, you’ll need to quickly create a media authorization that’s 100% accurate. Bionic comes with a basic media authorization form and can be easily configured to export to your custom forms with all the required fields and legal language.
Advertising Insertion Order
Bionic makes it easy for you to generate insertion orders (IOs) when it’s time to place your buys. Batching allows you to generate any or all of your IOs with a few clicks. Like media authorizations, Bionic comes with a basic IO form and can be customized to export to your custom format.
Media planning doesn’t end once the ads start running. You’ll need to know the results in order to optimize the campaign and make adjustments to spend the budget more efficiently. Bionic gives you progress reports on all your key metrics so you’re no longer flying blind.
For sophisticated marketers, simply tracking progress isn’t enough because it does not answer the important question of “are we on track to achieve our goals?” This is where pacing reports help. It provides you with a clear visual on where you stand versus your goals.
Paid vendors are happy vendors. As the invoices start rolling in Bionic’s reconciliation reports will show you how much was planned and how much was actually delivered month by month. This can be exported to Excel to share with peers, clients, and vendors.
The reports listed above are just a few of the more popular reports you get with Bionic media planning software.