Accountability is crucial in media planning and buying to ensure cost efficiency, ROI, campaign optimization, transparency, and continuous learning.
Predict Your Advertising Results… without any math!
Without the right tools, predicting the results of your advertising investments is a nightmare. You can streamline and sharpen your predictions with Bionic.
Unlock the Power of SMART Marketing KPIs
Without marketing KPIs, you won’t know if your advertising investments are working or failing. Much of your marketing budget will be squandered. Let’s fix that.
ANA Calls for More Transparency, Accountability, and Control of Advertising Investments
ANA and K2 uncovered shady dealings in advertising. Here are the findings and recommendations for advertisers and agencies.
What is a Media Authorization in Advertising?
Media authorization forms allow agencies to purchase advertising inventory on a client's behalf and increases transparency and accountability.
5 Reasons Why Advertisers Need Legitimate Media Plans
Media plans are the blueprints of an advertising campaign. Good ones make your life easier throughout the advertising process.
Bionic Elevates Its Facebook Performance-Based Advertising Capabilities
Bionic has upgraded its media buying software to handle Facebook’s new performance-based advertising objectives: engagements, likes, and installs.
Keep Advertising Strategy Top of Mind When Media Planning
One place to centralize your advertising strategies for advertisers, campaigns, and media plans.
Anatomy of a Media Plan
Good media plans are essential to any advertising campaign. To succeed, it's important to understand each component and how they interact in the media plan.
Standardized Picklists Bring Order to Media Planning
No matter how well designed, no singular media plan template will ever work for an entire agency.
What is “Pacing” in Advertising? Here’s the Formula
Running an advertising campaign is like running a marathon. If you ignore your pace, you’ll fail to reach your advertising goals. Here's how to pace your KPIs.