Accountability is crucial in media planning and buying to ensure cost efficiency, ROI, campaign optimization, transparency, and continuous learning.
The Excel Media Plan Uploader Just Got Better
Bionic today released an upgrade to its Excel media plan upload tool that includes the ability to update custom KPI goals and to include (or exclude) custom itemized costs.
“Top Down Costing” Solves the Advertising Waterfall Working Media Conundrum
Bionic unveiled a new “top down costing” tool that solves the advertising waterfall working media conundrum that is perplexes media planners in programmatic advertising.
4 Lessons Marketers Can Learn from Marines
What do successful Marines and Marketers have in common? More than you might expect...
Track Advertising Fees Like Never Before
Bionic is the first and only media planning tool that gives you 100% transparency into all your advertising investments, including devious adtech and data fees.
Lessons from the 2017 ANA Masters of Marketing
From established industry leaders like P&G, Kentucky Fried Chicken, Cadillac, and Walmart, to those shaking up the landscape like Lane Bryant, St. Jude Children’s Research Hospital, and Grant Thorton there was something for everyone
ANA Masters of Marketing Day 2 Recap
Bob Liodice, Chief Executive Officer, ANA cut to the chase proclaiming that “we must have change.”
ANA Masters of Marketing Day 1 Recap
Brands searching for “authenticity” need to start at home. As Arvind Raman mentioned, don’t say something that you can’t back up internally with your culture.
Sessions to Look Forward to at the ANA Masters of Marketing
With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.
Without a Clear Plan, Your Marketing Will Never Be Transparent Nor Accountable
It’s no wonder why CFOs often accuse those in the marketing department of being irresponsible and out of control.
[Video] See How to Predict Your Advertising Results while Media Planning
Bionic just added powerful new capabilities to help you predict your advertising results. This video demonstrates new software that enables you to estimate advertising performance while media planning.