Media plan optimization is critical to achieving the best results from your advertising campaigns, and it helps you make the most of your media investments.
Sessions to Look Forward to at the ANA Masters of Marketing
With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.
ANA Calls for More Transparency, Accountability, and Control of Advertising Investments
ANA and K2 uncovered shady dealings in advertising. Here are the findings and recommendations for advertisers and agencies.
Tune Up for a Better Media Planning Experience
Bionic Media Planner tunes up existing features including reach and frequency, workflow optimization, ease of use, and multi-currency pricing.
Smarter Tools for Perfect Advertising Schedules
Wouldn’t it be great if every placement in your media plan knew its scheduling policy and automatically adapted to changes in the advertising schedule?
5 Signs Your Agency Has Grown Beyond Its Capabilities
As your advertising agency grows and your media buying team expands beyond its few founding members, you will start to experience growing pains. What separates success from failure in reaching the next level is how you deal with these critical issues.
Why Some Advertising Teams Are More Effective Than Others
A media buying team’s ability to work together is more important than hiring all-stars.
Organization is Key to Boosting Advertising Agency Efficiency
The shift to digital solutions makes organizing your virtual workspace more important than ever. How do you achieve that without wasting all your time?
Media Planning in Excel Guarantees Costly Mistakes
In Excel, media planners are responsible for the formulas and getting every calculation right. With hundreds of calculations in a plan, errors are inevitable.
Battle Royale: 64% of Advertisers Will Put Their Media Agency Under Review. Are You Ready?
Over $120 billion of media spend will be up for grabs in 2017. Are you prepared to compete with agencies looking to win new clients while protecting your current ones?
James & Matthew Named Bionic Agency of the Year
The agency made a concentrated effort to incorporate processes that afford team members more time to work on a high-level and with more passion.