Media plan optimization is critical to achieving the best results from your advertising campaigns, and it helps you make the most of your media investments.
Project Management Tool That Knows Media Buying Workflow
Want to get control of your agency workflow? Bionic media buying software combines project management with media planning and marketing performance monitoring.
How To Avoid These 3 Advertising Pitfalls
Look before you leap. Measure twice, cut once. You’ve heard it all before, but an overabundance of enthusiasm can cause anyone to want to jump straight in and get started on an exciting, new venture.
Managing Projects Remains an Issue for Successful Media Planning
The fallout from forgotten or incorrect tasks will not only result in disarray and late nights in the office, but can also cost you your job or clients.
A Swifter, More Fluid Media Planning Experience
Speed and usability are irreplaceable when building media plans, which is why Bionic’s latest upgrade injects even more of both into its media planning software.
Unlock the Hidden Power of Google Analytics Campaign Tracking with Bionic Media Planning Software
Bionic media planning software unlocks the power of Google Analytics campaign tracking by automating the generation of perfect tracking URLs.
Bionic Advances Media Planning Software with Media Plan Grid 2.0
Bionic adds 29 new media planning tools including compact media plan display, easier navigation, batch edit, ad specs, targeting, and faster media planning.
Bionic unveils powerful Marketing Performance Management system
Bionic now gives you full on "after the bell" Marketing Performance Management and monitoring capabilities.
What I Learned About the Future of Media Planning at iMedia
Last week, I learned about the future of media planning with about a hundred media agency executives at the iMedia Agency Summit.
27 Tips to Build a Healthy Programmatic Direct Advertising API Ecosystem
To unlock the potential of Programmatic Direct, we need to fix the problems of the business arrangements and the design of the API protocols. Here are 27 tips to build a healthy Programmatic Direct advertising API ecosystem.
4 Essential Questions to Ask When Choosing Your Media Buying Platform
Choosing your media buying platform is a critical decision that will make or break your media planning and buying operation. It’s a decision on a tool that you’ll be using for your daily work for years to come. It will give you a distinct competitive advantage if you make the right choice. Or it can bankrupt you if you make the wrong choice. Using Microsoft Excel for media planning and media buying drains your energy and prevents you from reaching your full potential. Excel’s inefficiency is infamous in professional media circles. But finding a media buying platform to replace Excel can be an extremely confusing and frustrating experience. It seems that everyone is offering a media buying platform these days. When you Google “media buying platform” (with the quotes to limit the search results), you get more than 20,000 results. This creates a long, confusing list of options. In reality, only a small fraction of those options actually provide a [...]