Media plan optimization is critical to achieving the best results from your advertising campaigns, and it helps you make the most of your media investments.
Battle Royale: 64% of Advertisers Will Put Their Media Agency Under Review. Are You Ready?
Over $120 billion of media spend will be up for grabs in 2017. Are you prepared to compete with agencies looking to win new clients while protecting your current ones?
James & Matthew Named Bionic Agency of the Year
The agency made a concentrated effort to incorporate processes that afford team members more time to work on a high-level and with more passion.
Project Management Tool That Knows Media Buying Workflow
Want to get control of your agency workflow? Bionic media buying software combines project management with media planning and marketing performance monitoring.
How To Avoid These 3 Advertising Pitfalls
Look before you leap. Measure twice, cut once. You’ve heard it all before, but an overabundance of enthusiasm can cause anyone to want to jump straight in and get started on an exciting, new venture.
Managing Projects Remains an Issue for Successful Media Planning
The fallout from forgotten or incorrect tasks will not only result in disarray and late nights in the office, but can also cost you your job or clients.
A Swifter, More Fluid Media Planning Experience
Speed and usability are irreplaceable when building media plans, which is why Bionic’s latest upgrade injects even more of both into its media planning software.
Unlock the Hidden Power of Google Analytics Campaign Tracking with Bionic Media Planning Software
Bionic media planning software unlocks the power of Google Analytics campaign tracking by automating the generation of perfect tracking URLs.
Bionic Advances Media Planning Software with Media Plan Grid 2.0
Bionic adds 29 new media planning tools including compact media plan display, easier navigation, batch edit, ad specs, targeting, and faster media planning.
Bionic unveils powerful Marketing Performance Management system
Bionic now gives you full on "after the bell" Marketing Performance Management and monitoring capabilities.
What I Learned About the Future of Media Planning at iMedia
Last week, I learned about the future of media planning with about a hundred media agency executives at the iMedia Agency Summit.