Increase your media planning and media buying productivity by automating tasks, organizing work, collaborating more effectively, and streamlining your workflow.
Tame Nasty Media Plans with Filters
Bionic media planning software helps you to manage even the nastiest media plans. And Bionic just got even better with the introduction of media plan filters.
Bionic Advances Media Planning Software with Media Plan Grid 2.0
Bionic adds 29 new media planning tools including compact media plan display, easier navigation, batch edit, ad specs, targeting, and faster media planning.
Bionic 2016 Media Planning Software Roadmap
With Bionic Media Planning Software, you get free upgrades as part of your subscription. The Bionic software development team is continually improving your software. You got a bunch of big enhancements in 2015. You can expect even more great stuff in 2016. Here’s a sneak preview.
A look back at 2015
What do Digiday, Sean Cotton, John Wanamaker, Programmatic Direct, media planning, iMedia, marketing performance management, Ian McDougald, emoji, Vicki Parker, advertising flowcharts, Puma, Peter Platt, Chinese walls, pacing, Argyle Executive Forum, True Media, and 32 advertising agencies all have in common?
What is “Pacing” in Advertising? Here’s the Formula
Running an advertising campaign is like running a marathon. If you ignore your pace, you’ll fail to reach your advertising goals. Here's how to pace your KPIs.
How to Get Crazy Productive in Media Planning
In media planning, it’s critical to get yourself into the right state of mind before making investment decisions for your media plans. The average person has 70,000 thoughts each day, and if you don’t learn to organize them, they have the potential to wreak havoc on your productivity.
Bionic MPM + Twitter Advertising Demo
Here’s a short demo showing how the Bionic + Twitter advertising integration works and how it helps you to manage the performance of your Twitter advertising.
Bionic unveils powerful Marketing Performance Management system
Bionic now gives you full on "after the bell" Marketing Performance Management and monitoring capabilities.
Are you using Flintstones tools in the Jetsons age of advertising?
In today’s fast-paced world of programmatic advertising, you can’t afford to fall behind on technology because you may never catch up. This can be devastating to your organization. Here's why...
Interview with True Media’s Sean Cotton
Sean Cotton, Vice President of Digital and Social Media for True Media, shares his experiences struggling to keep up with triple-digit growth at his media agency, searching for a media planning and buying solution, and eventually finding Bionic Media Planner. This 26-minute interview was conducted on February 13, 2015 via web conference by Hollis Thomases, Digital Ad-Marketing Consultant, ROI Diva, LLC. Here are the highlights from the interview: Struggling with agency growing pains (located at 4:49) “Our agency is 10 years old and has been very successful from day one. Each year has been triple digit growth that we've been in business. A couple years in and I could see that we were going to have to become better and more efficient at planning and buying to accommodate all this growth. I started talking to various companies that were just starting out in the space of programmatic planning and buying with some success, but it seems like there [...]