Increase your media planning and media buying productivity by automating tasks, organizing work, collaborating more effectively, and streamlining your workflow.
The 2022 Agency Trends Report
Last week, our friends at Function Point revealed the results of their new research on the 2022 trends at advertising agencies. Watch the recording above to see their presentation.
2021 Year-End Reporting Made Easy
With Bionic for Agencies, year-end reporting is a breeze. That’s because Bionic automates the worst parts of reporting, freeing you to glean insights and focus on presentation.
2021 Year in Review
Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers, agencies, and ad sales teams. Here are some of the highlights of the past year:
How to Automate Reconciliations
Imagine a world where your vendor bill reconciliations are easy and automated... No hand-offs. No delays. No mistakes. In this video, you'll learn how to automate your reconciliation workflow across your media, analytics, and finance teams by using the latest technology.
QuickBooks Integration for Advertising Agencies
Reconciling vendor bills is a nightmare for many advertising agencies. Bionic today unveiled a cure – a new QuickBooks Integration that automates your vendor bill reconciliation and payment workflows from start to finish. It enables your media and finance teams to increase productivity and to work in perfect harmony.
12 Marketing KPIs You Should Be Tracking for Media Buying
Are you tracking the most important marketing KPIs? In their "Media KPIs That Matter” report, the ANA revealed many are using the wrong KPIs in media buying.
How to Estimate Cumulative Reach While Media Planning
One of the most difficult questions you’ll have to answer when media planning is, “what’s the cumulative reach?” Here are 10 ways to estimate cumulative reach.
The Secret to Media Planning for Programmatic Advertising
Programmatic advertising brings media planning problems you don’t have with other media channels. Here are the tools you need to automate your media planning.
Estimate ROAS While Media Planning
Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. To solve this problem, Bionic just added powerful new ROAS prediction automation to its media planning software.
New Ad Spots Media Buying Tool
For spots-based advertising media like television and radio, laying down spots by broadcast week is a critical piece of the media planning process. Bionic just added a new ad spots editor tool to speed up your media buying workflow.