Today, I presented “The Happiness Gap” at Upstream Group’s Seller Forum. What a great way to spend the day! I highly recommend the Seller Forum for anyone in a senior position in digital ad sales. Doug Weaver is a fountain of knowledge. But this is no “sage on the stage” event. It’s a true forum where much of the value comes from talking with other attendees. Everyone there was top notch and willing to share both successes and failures. During the day, I was able to validate ideas and came away with at least 5 new ideas. Best of all: I met a bunch of smart, new friends!
Here’s the quick summary of The Happiness Gap for digital publishers:
(1) More than half of your employees plan to leave in the next two years
(2) They are leaving because they are unhappy (no surprise, right?)
(3) The best way to retain them / make them happy is to provide training and a career path
For more, see the full presentation above. Let me know if you want to learn more.