Joe Pych writes about technology that automates media planning and media buying. Below are his archives.
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Archives
Master Gnarly Media Calculations with Bionic for Agencies
Bionic Planner gives you an easy way to confidently calculate and master tricky media equations, even those involving international currency exchanges.
Ad Tech Investors Are Wasting Millions on Buyer Interfaces
Sell-side technology vendors building buyer interfaces are destined for failure because they ignore the needs of the media buyer.
Bionic Goes Native with its Digital Media Planning Software
Bionic Media Planner now enables you to add native advertisements, one of today’s fastest growing trends in digital media, to your media plans and proposals.
Create Kickass Allocation Charts Right from Your Media Plan
Fresh on the heels of Flowcharting, Bionic Planner now enables you to create kickass allocation charts right from your media plan with a click of a button.
Bionic Goes Old School with Traditional Media Planning
Bionic Advertising Systems today announced an upgrade to its Media Planner system that adds support for traditional media channels such as TV, radio, and print. The media planning tool now enables media planners to create media plans with placements across 24 different advertising channels, representing the full range of digital and traditional offline media. “Bionic Planner was originally designed to solve the problems specific to the complex and expensive process of planning and buying digital advertising,” said Chris O’Hara, co-founder and CRO of Bionic. “Since its launch a year ago, media planners have started by using it for their digital media planning. Along the way we noticed a pattern: inevitably after getting into it, they would ask us how to use it for ALL their media planning. Now that digital is becoming more mainstream and integrated in the advertising mix, nobody wants to use one planning tool for digital and another one for traditional advertising.” The latest version of Bionic [...]
Bionic Makes It Easy to Create Beautiful Flowcharts
Instantly create advertising flowcharts. Eliminate hours of unpleasant grunt work. Eradicate tedious mistakes. Improves the look of your flowcharts.
Here’s Why 86% of Digital Media Planners Still Use Excel
Why do they media planners stick with Excel when other options exist despite its well-known shortcomings? Here are reasons from the iMedia Agency Summit.
Bionic Unveils RFP Drone
After years of development in "stealth mode," today we finally unveiled our latest invention: the RFP Drone. Unlike the cumbersome manual processes used in the past that took many days to deliver RFPs, the RFP Drone delivers your RFPs in mere hours! Order yours today. It makes a great corporate holiday gift. Even better than personalized sneakers or custom jeans!
The Tiger in the Bathroom: Agency Hangover
Digital media agencies face a challenge similar to the cast of The Hangover because they lack an agency information repository.
A Fresh Attempt to Slay the $31.5 Billion Digital Advertising Workflow Monster
The digital advertising industry is wasting $3.6 million dollars per hour with inefficient manual processes. Despite the high risk of failure, Google, Centro, Facilitate, Mediaocean, Bionic, and others are making fresh attempts to solve the complicated digital media planning dilemma.