Here is the latest news on Bionic for Agencies, which is a software tool that centralizes, standardizes, and automates your media planning and media buying.
[Video] Bionic Adds Transparency, Accountability, and Control to Media Budgets Webinar
Bionic media investment management software solves budgeting problems with powerful new tools that enable you to establish your media budget in an integrated media planning system.
How to Avoid Costly Mistakes With Your Media Budgets
Imagine the headline, “Media Audit Uncovers Mishandling of Media Budgets.” Without the right system in place, it’s hard to avoid budgeting mistakes.
The First $1 Billion is Always the Hardest
More than $1 billion of new media investments were managed through Bionic in 2017, a 253% increase over the prior year.
The Excel Media Plan Uploader Just Got Better
Bionic today released an upgrade to its Excel media plan upload tool that includes the ability to update custom KPI goals and to include (or exclude) custom itemized costs.
“Top Down Costing” Solves the Advertising Waterfall Working Media Conundrum
Bionic unveiled a new “top down costing” tool that solves the advertising waterfall working media conundrum that is perplexes media planners in programmatic advertising.
Track Advertising Fees Like Never Before
Bionic is the first and only media planning tool that gives you 100% transparency into all your advertising investments, including devious adtech and data fees.
Bionic Wins “Best Agency Tool” ASPY Award at iMedia
Bionic won the Best Agency Tool 2017 ASPY Award for its innovative media planning software at the iMedia Agency Summit in New Orleans on October 4, 2017.
How to Decode and Convert an SCX File for Your Media Plan
When planning a TV or radio advertising purchase, you may receive an SCX or XML file from your ad sales rep when you request a proposal or list of available inventory.
How to Guarantee Perfect Placement Naming Conventions
Placement naming conventions are key to tracking digital advertising performance. Here’s how to automate your process to guarantee perfect placement names.
[Video] See How to Predict Your Advertising Results while Media Planning
Bionic just added powerful new capabilities to help you predict your advertising results. This video demonstrates new software that enables you to estimate advertising performance while media planning.