Analysis is essential in media planning and media buying to make data-driven decisions that lead to more effective campaigns and higher ROI.
Tame Nasty Media Plans with Filters
Bionic media planning software helps you to manage even the nastiest media plans. And Bionic just got even better with the introduction of media plan filters.
A look back at 2015
What do Digiday, Sean Cotton, John Wanamaker, Programmatic Direct, media planning, iMedia, marketing performance management, Ian McDougald, emoji, Vicki Parker, advertising flowcharts, Puma, Peter Platt, Chinese walls, pacing, Argyle Executive Forum, True Media, and 32 advertising agencies all have in common?
How Bionic took a risk by using emoji to monitor marketing performance
Did you know that Bionic uses emoji to monitor marketing performance? Last month, we rolled out a set of features around marketing performance management. One of the design risks we took was to employ emoji to express how well or how poorly campaigns and advertising placements are performing.
Bionic unveils powerful Marketing Performance Management system
Bionic now gives you full on "after the bell" Marketing Performance Management and monitoring capabilities.