Develop media plans that reach your target audience and achieve your desired results while staying within budget and adhering to industry best practices.
3 Tips For Presenting Media Plans That Get Approved
If the media plan is not approved, then the ads won’t run. If the ads don’t run, you don’t get paid. Here are three tips for getting your media plan approved.
How To Estimate Advertising Reach While Media Planning
Estimating the reach of your advertising placements used to require an advanced math degree. Not anymore. Bionic now automatically calculates your reach right in your media plan. Now you can know your reach before you run your ads.
Bionic Now Automates Ratings, GRPs, Reach, and Frequency
Bionic’s upgrade stores and automatically calculates more of the key metrics media planners rely on: reach, frequency, GRPs, CPP, Impressions, CPM, and more.
Tyler Kruse joins Bionic as its Communications Director
Tyler Kruse has just joined Bionic Advertising Systems as our Communications Director. He just started four days ago, but he’s already become best friends with every single person here in the office by using a Hawaiian indulgence...
Bionic staffer, Yosef Osheyack, to play for Team USA in Deaf World Cup Soccer Tournament
Yosef Osheyack, a member of Bionic’s Market Intelligence Team, is taking a break from his day job to represent Team USA in the 2016 Deaf World Cup Soccer Tournament.
The Need for Speed in Media Planning Software
Media planning software needs to move at the speed of thought. Bionic has accelerated its software to help media planners to move faster.
Gross Media Cost vs. Net Media Cost
Although archaic, gross media pricing persists in traditional advertising. It’s important to understand gross media cost and its relationship with net media cost.
Advanced Dayparting (and Weekparting) for Advertising
When advertising, it’s important to run your advertisements at the times when your target audience is most likely to hear or see your message. As a media planner, it’s your job to determine the ideal times to advertise. It’s also your job to specify the designated times in your media plan. This is known as dayparting and weekparting.
Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising
This article gives you clear, concise definitions and examples of important advertising terminology: Media Market, Population, Rating, Reach, Frequency, Gross Rating Points (GRPs), Impressions, Cost per Point (CPP), and Cost per Thousand Impressions (CPM).
Tame Nasty Media Plans with Filters
Bionic media planning software helps you to manage even the nastiest media plans. And Bionic just got even better with the introduction of media plan filters.