Develop media plans that reach your target audience and achieve your desired results while staying within budget and adhering to industry best practices.
Bionic Unveils Advertising Vendor Database
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.
Track Ad Creative Assets in Your Media Plans
Bionic today unveiled a new tool for tracking your advertising creative assets in your media plans. It shows you which ads work best and which lack exposure.
Bionic 2019 Year in Review
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
Advertisers Want Their Data (or else!)
With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.
Austin Williams Gains 50% Productivity Boost with New Media Planning Software
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software.
The Free, Easy Way to Create Stunning Advertising Dashboards
Advertisers love dashboards. Sadly, many can't justify the extra cost and time for a system. Bionic solves this problem with a free, easy dashboarding tool.
How to Automate Tracking URLs for Advertising Analytics
Accurate advertising analytics depends on perfect tracking URLs. Here's how to automate your tracking URLs for Google Analytics, Adobe Analytics, and others.
Bionic Unveils AI-Powered Media Planning Tool
Here's a first look at new media planning tool uses artificial intelligence (AI) to recommend the best media placements for your advertising campaigns.
How To Get Clean KPIs Without Getting Dirty
Are you working too hard to get reliable advertising KPIs? This article shows how Bionic can simplify and automate your KPIs.
Finally, 100% Transparent Advertising Plans!
In advertising, simple questions like “what’s running today?” are way too hard to answer. It can be embarrassing. Bionic just eradicated this problem with a powerful new tool that gives you unprecedented insight into your advertising placements.