Advertisers LOVE dashboards. Unfortunately, they can be expensive and lack critical data. Here’s how to deliver perfect dashboards without any of these problems.
What is a Dashboard?
In the context of advertising, a dashboard is a visual interface that displays key performance indicators (KPIs), metrics, and data relevant to advertising campaigns.
A dashboard enables you to monitor, analyze, and understand the performance of your campaigns.
Advertisers LOVE Dashboards
Advertisers love dashboards because they’re easy to understand. You can spot problems at a glance. And you feel confident when everything is going as planned.
What’s not to love about dashboards?
Dashboards Can Be Expensive
Building a dashboard system can cost hundreds of thousands of dollars. Expenses include software, hardware, infrastructure, hosting, and labor.
It takes many months (sometimes, years) to build a dashboard system.
Maintaining a dashboard system is also expensive. You need staff to monitor the data feeds and to fix them when they break. The more data feeds you have, the more likely something will break today.
There’s also a constant demand for changes and new dashboards.
Dashboards Are Missing Critical Data
Even after that huge investment of time and treasure, your dashboards may still have a glaring problem…
Most agency dashboards only tell you what happened in the past. They don’t tell you how that performance compares to the media plan. And they don’t tell you the plan for the future.
That’s because most dashboard systems lack media plan data.
When media plans are done in Excel spreadsheets, little of that data makes it into a database. As a result, there’s nothing to show on the dashboard.
How to Take the Pain Out of Dashboards
Imagine if there was a way to get perfect advertising dashboards, but without all the delays and expenses typical of dashboards.
Bionic for Agencies gives you this dream solution.
When you create a media plan in Bionic, it automatically creates your dashboard database behind the scenes. Every update to your media plan instantly updates your dashboard data.
No extra work. No special skills. No delays. No additional costs.
How to Automate Performance Data Collection
And when your ads start running, Bionic’s automatically gathers performance data from all your platforms, cleans it, standardizes it, and connects it to your media placements.
Do you know of any other system that does this? As far as we know, Bionic is the one and only system that delivers you a complete media planning and media buying system with integrated dashboards.
Get Free Dashboards with Bionic Data Studio
The quickest way to get started with dashboards is Bionic Data Studio. It’s a free add-on to your standard Bionic subscription. Best of all… it’s free!
Feed Your Dashboards with Bionic Data Pipeline
Do you already have a dashboard system? You can use Bionic Data Pipeline to feed clean media plan data to your database.
This data feed comes in a format your data science team will love. It includes all your KPI predictions broken down into a day-by-day plan. This fine granularity enables your BI tools to pivot on any dimension. Believe me, nerds love getting data served up in this data structure.
Bionic supports all the leading dashboard systems including Looker (fka. Google Data Studio), Tableau, Datorama, Qlik, Domo, Power BI, and many others.
How to Get Stunning Client Dashboards
Are you already on Bionic? If so, contact our support team to start building your dashboards.
Not yet on Bionic? Maybe it’s time to give it a try. No other media planning and buying system delivers dashboards like Bionic. Next step: Start a Trial.