Here is the latest news on Bionic for Ad Sales, which is a software tool that helps you manage your RFPs and IOs, and gets you into more media plans.
Bionic Unveils Advertising Vendor Database
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.
Ad Sales Benchmarking Tool
Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. The purpose of this tool is to help ad salespeople to understand their position in the marketplace – including market share – and to gain competitive insights.
Bionic 2019 Year in Review
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
Media Kit Grader Tool for Ad Sales Teams
Bionic today unveiled a Media Kit Grader tool that measures the quality of media kits and helps ad sales teams to identify and correct problems with their media kits.
How to Automate Your RFPs for Advertising Media Planning
Bionic today revealed new automation that streamlines the painful advertising media RFP process for media planners, media buyers, and ad salespeople.
Resizable Columns, Variable Gross-to-Net Discount, and Fancier Proposals
Bionic has added resizable columns, variable gross-to-net discount, and fancier proposals from RFPs to its Media Investment Management Software.
Bionic nominated “Best New Media Innovation” for 2015 iMedia ASPY Awards
Bionic has been named a finalist for "Best New Media Innovation" for the 2015 iMedia ASPY Awards.
Bionic Goes Native with its Digital Media Planner
Bionic now enables you to add native advertisements to your media plans and proposals. Native advertising is one of today’s fastest growing trends in digital media. Not a day passes without a bunch of news stories covering native advertising. Pew Research Center’s 2013 State of the News Media Report found that “though it remains small in dollars, the category’s growth rate is second only to that of video. Sponsorship ads rose 38.9%, to $1.56 billion; that followed a jump of 56.1% in 2011.” Whether the trend will continue on this fast growth rate is anyone’s guess. However, it’s clearly part of today’s media strategy and you need a media planning tool that enables you to present a comprehensive media plan that includes native advertisements. Native advertising definitely has its challenges. “The big unanswered question is not whether native has disruptive potential — it clearly does,” observed Felix Salmon in The Disruptive Potential of Native Advertising. “Rather, it’s whether native will [...]
The Battle for Workflow Automation
Even though programmatic RTB has seen the lion’s share of venture capital funding and an enormous amount of innovation, RTB buying only accounts for 20%-30% of all digital media dollars. The real money still flows through the direct buying process, with agencies spending up to 400 hours and $50,000 to create the typical campaign, and publishers burning through 1,600 hours a month and 18% of their revenue responding to RFPs. What a mess….and an opportunity. Everybody’s battling for a slice of that direct sales pie, and the game is all about helping buyers and sellers automate the manual processes that drive almost 80% of transactional value. The Holy Grail for both sides is a web based, connected platform that will enable planners and sellers to thrust aside Excel, and start to transact business in the cloud. Although a number of companies have tried and failed to deliver on the promise of workflow automation, the time seems ripe for true adoption, [...]
Release Notes for version 2.8 of the Bionic Digital Media Planner and Digital Ad Sales System
The version 2.8 release of the Bionic for Agencies and Bionic for Ad Sales features 8 major improvements in functionality and more than 20 bug fixes.