Here is the latest news on Bionic for Ad Sales, which is a software tool that helps you manage your RFPs and IOs, and gets you into more media plans.
New Insertion Order Formats Now Available
Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels.
How to Automate Insertion Orders, Vendor Bills, Reconciliations, and Payments
Bionic today unveiled powerful new media planning and buying tools for advertising agencies to automate insertion orders, vendor bills, reconciliations, and vendor payments.
Speedy Ad Sales Proposals with Beautiful Flowcharts
Bionic today unveiled new ad sales tools that enable ad salespeople to respond to media planner RFPs in minutes instead of hours, including a new file uploader that imports WideOrbit, Strata (Freewheel), Tapscan, and ProposalXML and creates beautiful flowcharts.
Finally, Instant Messaging for Media Professionals
Introducing Bionic Messenger – a new instant messaging tool that streamlines communication between media planners, media buyers, and ad sales reps.
Coronavirus Aid for Ad Sales Teams
Bionic is offering ad sales teams a Coronavirus Aid program which includes free audits of ad program listings, free contact manager tool, free upgrades to premium, and free media planner webinars.
New Tool Keeps Ad Sales Contacts Up to Date
Bionic just unveiled a free tool that makes it easy for ad sales teams to manage ad sales contact information and communicate updates to media planners and media buyers.
Bionic Unveils Advertising Vendor Database
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.
Ad Sales Benchmarking Tool
Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. The purpose of this tool is to help ad salespeople to understand their position in the marketplace – including market share – and to gain competitive insights.
Bionic 2019 Year in Review
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
Media Kit Grader Tool for Ad Sales Teams
Bionic today unveiled a Media Kit Grader tool that measures the quality of media kits and helps ad sales teams to identify and correct problems with their media kits.