Here are the latest innovations from Bionic Advertising Systems that aim to give you a competitive advantage in media planning and media buying.
How to Plan a Media Budget
Planning a media budget is one of the first steps in creating an effective marketing campaign. It is a critical component to ensure that your media placements align with business objectives.
How to Erase Costly Mistakes from Your Media Plans
Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. When mistakes are made, it’s nearly impossible to detect and fix them. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls.
[Video] Bionic Adds Transparency, Accountability, and Control to Media Budgets Webinar
Bionic media investment management software solves budgeting problems with powerful new tools that enable you to establish your media budget in an integrated media planning system.
How to Avoid Costly Mistakes With Your Media Budgets
Imagine the headline, “Media Audit Uncovers Mishandling of Media Budgets.” Without the right system in place, it’s hard to avoid budgeting mistakes.
The First $1 Billion is Always the Hardest
More than $1 billion of new media investments were managed through Bionic in 2017, a 253% increase over the prior year.
The Excel Media Plan Uploader Just Got Better
Bionic today released an upgrade to its Excel media plan upload tool that includes the ability to update custom KPI goals and to include (or exclude) custom itemized costs.
“Top Down Costing” Solves the Advertising Waterfall Working Media Conundrum
Bionic unveiled a new “top down costing” tool that solves the advertising waterfall working media conundrum that is perplexes media planners in programmatic advertising.
Track Advertising Fees Like Never Before
Bionic is the first and only media planning tool that gives you 100% transparency into all your advertising investments, including devious adtech and data fees.
Bionic Wins “Best Agency Tool” ASPY Award at iMedia
Bionic won the Best Agency Tool 2017 ASPY Award for its innovative media planning software at the iMedia Agency Summit in New Orleans on October 4, 2017.
Lessons from the 2017 ANA Masters of Marketing
From established industry leaders like P&G, Kentucky Fried Chicken, Cadillac, and Walmart, to those shaking up the landscape like Lane Bryant, St. Jude Children’s Research Hospital, and Grant Thorton there was something for everyone