Unfair advantage? Bionic ad sales software helps you boost advertising sales by presenting your inventory to media buyers and automating leads, RFPs, and IOs.
Release Notes for version 2.8 of the Bionic Digital Media Planner and Digital Ad Sales System
The version 2.8 release of the Bionic for Agencies and Bionic for Ad Sales features 8 major improvements in functionality and more than 20 bug fixes.
What’s in the package?
Bionic today announced new tools for ad packages and roadblocks in both its media planning tool and ad sales tool to expedite complex advertising deals.
Directory of Digital Advertising Races Past 10,000 Premium Listings
The Bionic Directory has reached a new milestone: more than 10,000 digital advertising programs are now listed. What's become known as the "Rodeo Drive of digital advertising," this Directory includes detailed information about premium digital advertising programs from the best publishers. The listings in the directory - known as "data cards" - reveal detailed information about each advertising program including placement options, inventory, pricing, audience statistics, and key sales contacts. The goal of the Directory is to make it easy to buy the best digital advertising inventory directly from the source. "I'm really happy about the enthusiasm for the directory," said Joe Pych, founder and CEO of Bionic Advertising Systems. "It's been a long road and slow going at the beginning. We started on this project three and a half years ago. Although it had been done for other traditional media channels, nobody had ever built a directory like this for digital advertising. At first, getting premium publishers involved was [...]
Revamped Ad Sales Tool Helps You Win More RFPs
Bionic Advertising Systems has revamped its Ad Sales System, a set of tools that enables you to get more RFPs and to easily submit and track your proposals.
NextMark Spawns Bionic Advertising Systems
NextMark today announced the creation of Bionic Advertising Systems, a new division focused on delivering technology that streamlines digital advertising workflow for digital marketers, their advertising agencies, and publishers.
Bionic Now Enables Private Marketplaces for Direct Ad Buys
The latest release (version 2.2) of Bionic Digital Media Planner enables you to create your own private marketplaces of digital advertising programs. With tens of thousands of choices available, it’s a living nightmare to navigate to your ideal media plan. With Bionic Planner, you and your colleagues can now ”endorse” preferred media programs and make them part of your private marketplace. Once endorsed, those programs get special priority in media plan formulation. Bionic’s private marketplace is an antidote for the infamous clutter of the Display Lumascape. Now, media planning teams at advertising agencies can easily create and share a preferred vendor list.Instead of sifting through thousands of unqualified options, only those that are approved by your agency rise to the top of the heap. For publishers, earning an agency endorsement gives you a huge advantage in winning the next media plan. Your work in building the relationship will be recognized in a concrete endorsement. And your endorsement will pay off every day by earning top placement [...]
The Happiness Gap
Today, I presented “The Happiness Gap” at Upstream Group’s Seller Forum. What a great way to spend the day! I highly recommend the Seller Forum for anyone in a senior position in digital ad sales. Doug Weaver is a fountain of knowledge. But this is no “sage on the stage” event. It’s a true forum where much of the value comes from talking with other attendees. Everyone there was top notch and willing to share both successes and failures. During the day, I was able to validate ideas and came away with at least 5 new ideas. Best of all: I met a bunch of smart, new friends! Here’s the quick summary of The Happiness Gap for digital publishers: (1) More than half of your employees plan to leave in the next two years (2) They are leaving because they are unhappy (no surprise, right?) (3) The best way to retain them / make them happy is to provide training and a career [...]
Programmatic Direct is not about Bidding
“A market is never saturated with a good product, but it is quickly saturated with a bad one” - Henry Ford When it comes to digital publishing sales, it seems like many publishers are questioning whether the product they have—the standard banner ad—is what they should be selling. Last month, I wrote that 2013 would be the year of programmatic direct, where LUMA map companies who make their living in real time bidding turn towards the guaranteed space, where 80% of digital marketing dollars are being spent. My recent experience at Digiday Exchange Summit convinced me that this meme continues—with an important distinction: programmatic direct (also described as “programmatic premium”) is not about bidding on quality inventory through exchanges. Rather, it is about using technology to enable premium guaranteed buys at scale. Here is what I heard: The Era of the Transactional RFP is Over Forbes’ Meredith Levien currently gets 10% of her display revenue from programmatic buying, up from 2% [...]
3 Reasons Why “Programmatic Premium” Doesn’t Work Today
There’s been a lot of discussion lately about “programmatic premium” – using machines to fully automate the purchase of premium advertising inventory.
Need a replacement for Google’s DoubleClick Ad Planner?
Google has announced it will discontinue many key features of its DoubleClick Ad Planner on September 5, 2012. However, good alternatives available to help you through the transition.