Unfair advantage? Bionic ad sales software helps you boost advertising sales by presenting your inventory to media buyers and automating leads, RFPs, and IOs.
Bionic Unveils Advertising Vendor Database
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.
Ad Sales Benchmarking Tool
Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. The purpose of this tool is to help ad salespeople to understand their position in the marketplace – including market share – and to gain competitive insights.
Bionic 2019 Year in Review
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
Media Kit Grader Tool for Ad Sales Teams
Bionic today unveiled a Media Kit Grader tool that measures the quality of media kits and helps ad sales teams to identify and correct problems with their media kits.
Bionic Unveils AI-Powered Media Planning Tool
Here's a first look at new media planning tool uses artificial intelligence (AI) to recommend the best media placements for your advertising campaigns.
How to Automate Your RFPs for Advertising Media Planning
Bionic today revealed new automation that streamlines the painful advertising media RFP process for media planners, media buyers, and ad salespeople.
Resizable Columns, Variable Gross-to-Net Discount, and Fancier Proposals
Bionic has added resizable columns, variable gross-to-net discount, and fancier proposals from RFPs to its Media Investment Management Software.
How to Decode and Convert an SCX File for Your Media Plan
When planning a TV or radio advertising purchase, you may receive an SCX or XML file from your ad sales rep when you request a proposal or list of available inventory.
Ad Tech Investors Are Wasting Millions on Buyer Interfaces
Sell-side technology vendors building buyer interfaces are destined for failure because they ignore the needs of the media buyer.
Bionic Goes Native with its Digital Media Planning Software
Bionic Media Planner now enables you to add native advertisements, one of today’s fastest growing trends in digital media, to your media plans and proposals.