Develop media plans that reach your target audience and achieve your desired results while staying within budget and adhering to industry best practices.
Create Persuasive Media Plan PowerPoints with Bionic Planner
When asking your advertiser to approve your media plan, you need a persuasive PowerPoint presentation. Here's how to make your best deck the easy way.
Monitor campaign delivery and pacing with Bionic Pacing Dashboard
Keeping your advertising campaigns on pace has never been easier. With Bionic Media Planner, you now get daily pacing reports that guarantee your campaigns are on track and avoid embarrassing discrepancies. Have you ever been stung by a media placement that started late or didn’t deliver the results you expected? Regrettably, under- and over-delivery is a chronic problem in the media business. In some campaigns, the discrepancy rate is virtually 100%. Publishers tend to over-promise in their quest to win your business (and to make their quarterly sales quota). When you learn they’ve under-delivered, it’s often too late to get your campaign back on track. As a steward of the media budget, it’s your responsibility to ensure that every publisher on the media plan is delivering what they promised. It’s critical to stay on top of all your campaigns while they are in flight to catch discrepancies early and to make the necessary optimizations that ensure that every campaign comes [...]
Do Digital Media Agencies Have a Plan?
Digital agencies used to get paid for unpacking an incredibly complicated digital landscape for marketers. Faced with all kinds of new marketing opportunities, advertisers turned to savvy digital agencies to figure out where to spend their money, and how much of it to dedicate to display, mobile and social channels. The dingy little secret was that the agencies didn’t really plan much of anything. The way it worked was that agency planners would make an Excel template, create an RFP document, instruct the media owners to send back all kinds of creative ideas and fill out the media plan template. RFPs sent publisher teams spinning into action, churning out exciting-looking PowerPoints with screenshots and suggested spending levels. Not much of this was scientific. Publishers often promised more inventory than could be delivered, knowing they would never get the full budget allocation. Agencies asked for various “budget levels,” knowing they would allocate only $50,000 per publisher – but asking to see [...]
Master Gnarly Media Calculations with Bionic for Agencies
Bionic Planner gives you an easy way to confidently calculate and master tricky media equations, even those involving international currency exchanges.
Ad Tech Investors Are Wasting Millions on Buyer Interfaces
Sell-side technology vendors building buyer interfaces are destined for failure because they ignore the needs of the media buyer.
Bionic Goes Native with its Digital Media Planning Software
Bionic Media Planner now enables you to add native advertisements, one of today’s fastest growing trends in digital media, to your media plans and proposals.
Create Kickass Allocation Charts Right from Your Media Plan
Fresh on the heels of Flowcharting, Bionic Planner now enables you to create kickass allocation charts right from your media plan with a click of a button.
Know These 5 AdTech Memes for 2014
Well, at least it’s not the “year of mobile” again. Or, maybe it is. After several days of media investment banking conferences (Gridley and JEGI), I can reliably report that 2014 will be “the year” of many uber-trends ,some of which will enrich the M&A bankers who have a focus on the increasingly frothy ad technology and marketing space. Here are five memes to consider: “Mobile First” If you were to believe every ad tech panelist, you might be inclined to throw your laptop in the East River. Apparently—despite desktop only slightly starting to lose overall time-spent share to mobile on a year-over-year basis—nobody is developing ad tech solutions for the desktop anymore. Everyone is “mobile first,” meaning that they are writing code for tablet and mobile phone browsers and apps before developing solutions for the poor laptop or desktop computer. Of course, mobile devices are showing explosive growth, and clearly where the majority of consumers’ time will be found [...]
Bionic Goes Old School with Traditional Media Planning
Bionic Advertising Systems today announced an upgrade to its Media Planner system that adds support for traditional media channels such as TV, radio, and print. The media planning tool now enables media planners to create media plans with placements across 24 different advertising channels, representing the full range of digital and traditional offline media. “Bionic Planner was originally designed to solve the problems specific to the complex and expensive process of planning and buying digital advertising,” said Chris O’Hara, co-founder and CRO of Bionic. “Since its launch a year ago, media planners have started by using it for their digital media planning. Along the way we noticed a pattern: inevitably after getting into it, they would ask us how to use it for ALL their media planning. Now that digital is becoming more mainstream and integrated in the advertising mix, nobody wants to use one planning tool for digital and another one for traditional advertising.” The latest version of Bionic [...]
Release Notes for version 2.8 of the Bionic Digital Media Planner and Digital Ad Sales System
The version 2.8 release of the Bionic for Agencies and Bionic for Ad Sales features 8 major improvements in functionality and more than 20 bug fixes.