Develop media plans that reach your target audience and achieve your desired results while staying within budget and adhering to industry best practices.
Bionic Makes It Easy to Create Beautiful Flowcharts
Instantly create advertising flowcharts. Eliminate hours of unpleasant grunt work. Eradicate tedious mistakes. Improves the look of your flowcharts.
The Four Keys to Programmatic Direct Success
I was recently talking to the Chief Digital Officer of a large agency that does a lot of digital media buying. He has been working closely with a number of software providers to standardize his operations on a media management system. Getting all his vendor information, order management, and billing information has been a huge undertaking. Apparently, half the battle at an agency is getting paid (getting paid in less than 120 days is the other half)! We were talking about some of the upfront processes behind putting together a media plan, which were mostly manual: putting the actual plan together in Excel, trading e-mails back and forth with vendors in the RFP process, trafficking ad tags, collecting screenshots, etc. Wouldn’t it be valuable if computers could streamline much of that work, and connect buyers and sellers together more seamlessly? He agreed that it would truly transform his business, but accepted much of that manual work as part of the [...]
Here’s Why 86% of Digital Media Planners Still Use Excel
Why do they media planners stick with Excel when other options exist despite its well-known shortcomings? Here are reasons from the iMedia Agency Summit.
What’s in the package?
Bionic today announced new tools for ad packages and roadblocks in both its media planning tool and ad sales tool to expedite complex advertising deals.
The Tiger in the Bathroom: Agency Hangover
Digital media agencies face a challenge similar to the cast of The Hangover because they lack an agency information repository.
There’s a Column for That!
The latest release of Bionic’s media planning software lets you add custom columns and free-form notes to your media plans to support your agency’s workflow.
Programmatic Direct Isn’t Just About Efficiency
When you are selling anything, it’s really easy to get caught up in pitching the benefits of your product, and ad technology is no different. Some of today’s new programmatic direct marketing solutions promise to change the very nature of how media buyers and sellers spend their time. Demand side systems are focusing on replacing Excel and e-mail with web-based, centralized systems that take the manual grunt work out of buying. Supply-side systems are tying into publisher ad servers to help create more streamlined access to inventory, without the hassles of secure it via paper insertion orders. While it’s easy to focus on all of the amazing efficiency benefits offered by today’s web-based solutions, it’s also critical to remember to ask your client what’s important to them. On a recent sales call to a large agency, my old-school sales training kicked in. After showing off all of the neat bells and whistles of my software, I asked the company’s Chief [...]
A Fresh Attempt to Slay the $31.5 Billion Digital Advertising Workflow Monster
The digital advertising industry is wasting $3.6 million dollars per hour with inefficient manual processes. Despite the high risk of failure, Google, Centro, Facilitate, Mediaocean, Bionic, and others are making fresh attempts to solve the complicated digital media planning dilemma.
Is Your Media Planning Team Working Together or Playing Hide and Seek?
Bionic today unveiled a new feature in its Media Planning System that helps media planners by reporting on a media program’s history of usage within the agency.
Agency Operating Systems are the New Battleground
With the inefficiencies in digital media buying today, your agency’s operating system is becoming a critical factor in winning new business, hiring the best talent, and operating profitably.