Media Planning

Develop media plans that reach your target audience and achieve your desired results while staying within budget and adhering to industry best practices.

14Jul 2021

Estimate ROAS While Media Planning

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. To solve this problem, Bionic just added powerful new ROAS prediction automation to its media planning software.

3Jun 2021

New Ad Spots Media Buying Tool

For spots-based advertising media like television and radio, laying down spots by broadcast week is a critical piece of the media planning process. Bionic just added a new ad spots editor tool to speed up your media buying workflow.

22Apr 2021

Finally, a good Strata alternative

Need a good Strata alternative? Switching from Strata to Bionic not only reduces costs. It also upgrades your media team with a modern, integrated, complete media workflow system. Switching is easier than you think.

5Jan 2021

Year-End Reporting Made Easy

Ugh! Now is the time of year when every advertiser expects to receive a detailed year-end report showing how their advertising budgets were spent and how well their placements performed last year. Without the right system, year-end reporting is a time-consuming slog. However, with Bionic, year-end reporting is easy because Bionic automates your data gathering and streamlines your report creation.