About Chris O'Hara
Chris O’Hara is Bionic's Co-Founder and was Chief Revenue Officer at the time he wrote these articles. Chris is an ad technology platform enthusiast focused on enabling programmatic direct reserved
media buying. Chris has held leadership roles at Salesforce, Krux Digital, Looksmart, TRAFFIQ, Reviewed.com, MediaBistro, and Nielsen. Chris is a member of American Business Media’s speaker’s bureau, the IAB’s Networks and Exchanges and Sales Executive Committees, and a contributor to industry publications including Business Insider, eMarketing & Commerce, Econsultancy, AdMonsters, MediaPost, The Agency Post, Adotas, ClickZ, iMediaConnection, DigiDay, and AdWeek.
In addition, Chris has published extensive research on the ad technology space, focusing on platforms and technology solutions that drive digital advertising. His recent publications include “
The Role of the Agency in Data Management" (Econsultancy, June 2016),
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement (McGraw Hill, July 2018), and
Customer Data Platforms (Wiley, October 2020).
Chris is currently Head of Global Product Marketing and Solutions, Customer Data Solutions at SAP.