Here is the latest news on Bionic for Agencies, which is a software tool that centralizes, standardizes, and automates your media planning and media buying.
How to Manage Media Planning Remotely… and Successfully!
In this video, Brian Dolan of WorkReduce breaks down how media planning teams can go virtual successfully and discusses the issues of work, teams, and culture.
Media Planning at a Distance
“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption.
Bionic Links with Ad-ID to Boost Advertising Accountability
Bionic today unveiled integration with Ad-ID in order to enable greater transparency and accountability in the advertising marketplace, eliminate costly errors associated with the inconsistent use of advertising asset identifiers throughout the advertising supply chain, and enable more granular audience measurement across multiple platforms.
Bionic Unveils AI-Powered Advertising Research Tool
Bionic today unveiled a new advertising research tool that employs artificial intelligence to help you optimize your advertising placement decisions.
Bionic Unveils Advertising Vendor Database
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.
Track Ad Creative Assets in Your Media Plans
Bionic today unveiled a new tool for tracking your advertising creative assets in your media plans. It shows you which ads work best and which lack exposure.
Bionic 2019 Year in Review
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
Advertisers Want Their Data (or else!)
With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.
Austin Williams Gains 50% Productivity Boost with New Media Planning Software
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software.
The Free, Easy Way to Create Stunning Advertising Dashboards
Advertisers love dashboards. Sadly, many can't justify the extra cost and time for a system. Bionic solves this problem with a free, easy dashboarding tool.